Figuring Out Your Tradeshow Marketing Goals
You might think it’s easy enough to determine your tradeshow marketing goals. Just sell sell sell – increase your business and you’ve done the job, right? But in fact, it’s not…
Tradeshow Shipping: What are Your Options?
When it comes to tradeshow shipping, you certainly have options. And, like all of the aspects of tradeshow marketing, there are many moving parts. No pun intended. For shipping,…
TradeshowGuy Monday Morning Coffee, April 16, 2018: John-Paull Davidson of Boothster
What makes a good sustainable exhibit? I caught up with John-Paull Davidson of Boothster out of Portland, Oregon on this week’s TradeshowGuy Monday Morning Coffee to take a look…
TradeshowGuy Monday Morning Coffee – 2018 Q1
Thought I’d take a look back at all of the guests that I’ve had on TradeshowGuy Monday Morning Coffee since the turn of the year calendar in January. It’s been quite a few in…
Tradeshow Superheroes and Exhibiting Zombies Are ON THE WAY!
The release date of May 1, 2018 has been set for my new book, Tradeshow Superheroes and Exhibiting Zombies: 66 Lists Making the Most of Your Tradeshow Marketing. The print proof…
TradeshowGuy Monday Morning Coffee, April 9, 2018: Nick McCallion
How do you get people to attend shows? And once they attend, what’s the best strategy to keep them coming? That’s the topic and TradeshowGuy Tim Patterson and Trade Show Ready’s…
Inside Game of Tradeshow Marketing Success
Is there an inside game of tradeshow marketing success? Hey, it could be just a catch phrase designed to get you read. But let’s explore for a moment. If you’re a baseball fan,…
Empathy as a Marketing Tool
Selling anything, whether in a clothing store, a car dealer showroom, or a tradeshow, means in some sense you have to understand your buyer. You must have empathy for what…
TradeshowGuy Monday Morning Coffee, April 2, 2018: Briana Belden
Briana Belden, Brand Manager of Wedderspoon Manuka Honey, joins the TradeshowGuy Monday Morning Coffee for a discussion about how they approach tradeshow marketing: preshow…
Getting the Color Right on Your Tradeshow Graphics
When I first got into the tradeshow world around the turn of the century (!), an issue that kept coming up time and time again was the color of tradeshow graphics. There are a…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.