by Tim Patterson | May 10, 2017 | Event Marketing, Marketing, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
If you’re standing at the edge of your tradeshow booth ready to engage with a visitor, remember that as try you qualify him or her, you’re really trying to find the prospect’s real issue. Once you do that, you can determine if you can be of assistance, or if you...
by Tim Patterson | May 8, 2017 | Custom exhibit, Marketing, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
As I sat down to write today’s TradeshowGuy Monday Morning Coffee, I realized that much of the business we’ve done this year at TradeshowGuy Exhibits has been repeat business: new business from current clients. Of course, it’s good to have new...
by Tim Patterson | May 5, 2017 | Branding, Tradeshow marketing, Tradeshow visitors, Video
Video monitors are ubiquitous at tradeshows as exhibitors by the thousands display video in their exhibiting space. But is any of it making an impact? Video crafted for in-booth display is different than other uses. It’s easy to just grab content you already have...
by Tim Patterson | May 3, 2017 | Branding, Event Marketing, Tradeshow Photos, Tradeshow presenting, Tradeshow visitors, Video
In case you hadn’t noticed social media video is exploding, driving traffic and eyeballs both on and offline. So it makes sense to strongly consider making video a part of your tradeshow strategy. Posting videos or going live from the show gives followers a sense of...
by Tim Patterson | May 1, 2017 | Logistics, Shipping, TSGMMCPodcast
Yes, I tried to play back the recorded interview on Facebook but for whatever reason it wasn’t working. Still more research and practicing to make it work. But in the meantime, all the content is here! Got a chance to chat with John Halvorson of Transgroup...
by Tim Patterson | Apr 26, 2017 | Booth Design, Custom exhibit, Custom tradeshow booth, Video
Can a single exhibit called Gravitee really be a game-changer when it comes to exhibit design aimed at flexibility and being user-friendly? Let’s take a look: “If you’re tight on time or budget, try Gravitee!” So exclaims Rey at Classic...
by Tim Patterson | Apr 25, 2017 | Event Marketing, Mobile Marketing, Social Media, Tradeshow marketing, Tradeshow Photos
Planning on putting more focus on using Instagram at your next tradeshow or event? Congratulations. After all, it’s one of the most popular social media platforms out there with more than 400 million daily active users. But before you get started, do a little planning...
by Tim Patterson | Apr 24, 2017 | Podcast, Tradeshow marketing, Tradeshow visitors, TSGMMCPodcast, Video, Vlog
On this week’s TradeshowGuy Monday Morning Podcast, I go over the various things that you will encounter while trying to learn a new skill. I also look at a number of ways to keep people engaged in your booth. Remember, the key to tradeshow success is drawing a...
by Tim Patterson | Apr 21, 2017 | Booth Design, Branding, Client Relations, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow visitors
“Does your tradeshow exhibit evoke emotion in the mind of a visitor?” might be a funny question. The better question might be: “HOW and WHAT emotion does your tradeshow exhibit bring out in your visitors’ hearts and minds?” But by asking it, you’re pulling on...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.