by Tim Patterson | Jun 5, 2017 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Exhibit renting vs. exhibit purchase: which makes more sense? There’s no one answer, and often there’s not a clear answer. But I spoke to Mel White, VP of Marketing and Business Development for Classic Exhibits in Portland, Oregon, to go over some of the...
by Tim Patterson | Jun 1, 2017 | Event Marketing, Marketing, Tradeshow marketing, Tradeshow staff training
“Self-education is, I firmly believe, the only kind of education there is.” ― Isaac Asimov There are countless books written about how you can do something better, whether it is tradeshow marketing or underwater basket weaving. But the real secret to improvement is to...
by Tim Patterson | May 30, 2017 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth
Many companies I work with are in the process of increasing the size of their booth, is that the right move for you? Perhaps downsizing is a better choice. So what comes into play when you consider the decision? Often the choice is strategic. You may know that some of...
by Tim Patterson | May 29, 2017 | Podcast, TSGMMCPodcast, Vlog, YouTube
it’s a holiday, but hey, I’m still in front of the camera and microphone for TradeshowGuy Monday Morning Coffee! A quick look at Memorial Day, unpacking the new 50th anniversary Sgt. Pepper, entertaining and educational podcasts and more: Listen to the...
by Tim Patterson | May 25, 2017 | Tradeshow visitors
As an exhibitor, one of the prime directives you have is to deliver the goods to your tradeshow visitors. So what exactly are your visitors looking for? Let’s go over the shortlist: They want to see the new stuff. Most tradeshow attendees are in a position of power...
by Tim Patterson | May 23, 2017 | Client Relations, Contests, Event Marketing, Mobile Marketing, Post-Show Follow Up, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Well, these might not be actual tradeshow marketing secrets, simply because by its very definition, a secret is something that is not well known. The following items are fairly well known and no doubt you can easily find them online – but the question is: are you...
by Tim Patterson | May 22, 2017 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
What does it take to create better focus? I take a look at a few things that work for me, and a few more that might work if I used them. Also, a quick recap of the Sunday adventure where, thanks to car problems, a 3-hour drive took about ten...
by Tim Patterson | May 17, 2017 | Promotional Products, Tradeshow marketing
Frankly, I don’t know that much about tradeshow giveaways. I tend to leave that to the people I know who have been doing it for years. Maybe it’s easy to pick something out of a catalog and submit an order. Choosing the right giveaway that resonates with your audience...
by Tim Patterson | May 15, 2017 | Fun, Video
Monday afternoon and I thought I’d have a little fun unpacking a cool thing from Cairn. Find me on Facebook here. Grab our free report “7 Questions You’ll Never Ask Your Exhibit House” – click here!
by Tim Patterson | May 15, 2017 | Tradeshow presenting, TSGMMCPodcast, Video, Vlog
Dale Obrochta joins me today for a wide-ranging discussion of tradeshow marketing, focusing on how to draw a crowd at a tradeshow booth, and once you do that, what you do with it! Dale and I had a great time on this interview – which didn’t make it live to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.