Don’t Sell at the Tradeshow
Huh? Don’t sell at the tradeshow? Isn’t that why you’re there – to take names and kick ass? Sure, you won’t get an argument from me. However, let’s take a look at the tradeshow…
Tradeshow Execution is Not Outside the Box
“Outside the box.” Should you be thinking about your tradeshow marketing using an outside-the-box approach? Well, that depends. If you can come up with an unusual way to draw…
TradeshowGuy Monday Morning Coffee: February 20, 2017
List-making! In this episode of the TradeshowGuy Monday Morning Coffee, I take a look at the top 7 things I like about being a tradeshow exhibit project manager and owner of…
The Importance of Knowing Your Tradeshow Marketing Goals
What are your tradeshow marketing goals? It may seem an obvious question. But it bears some attention before schlepping off to the show, setting up and accosting attendees. Each…
TradeshowGuy Monday Morning Coffee February 13, 2017
Check out the Monday, February 13, 2017 edition of the TradeshowGuy Monday Morning Coffee, where I go over organization, accountability and structure. And a short list from…
7 Kinds of Exhibits to Look for at the Tradeshow
There are hundreds of styles and types of exhibits at tradeshows, but in my estimation you can reduce them to just a handful of ‘kinds’ of exhibits. Do you recognize these?…
Before You Attend a Tradeshow, Read This!
Why should you read this before you attend a tradeshow? First, let’s assume you’ve never been to a quality industry show that’s packed full of exhibitors and attendees. Oh, sure,…
TradeshowGuy Monday Morning Coffee: February 6, 2017
On this morning’s TradeshowGuy Monday Morning Coffee – the Bob Marley Birthday Show – we discuss lead generation as it pertains to TradeshowGuy Exhibits (and maybe your…
7 Tradeshow Exhibit “Must-Haves”
Time for another list – this one is called 7 tradeshow exhibit “must-haves” and it’s pretty simple. What 7 things (items, people, plans) are essential to making your next…
TradeshowGuy Monday Morning Coffee: Jan 30, 2017
On this week’s TradeshowGuy Monday Morning Coffee, I ramble on for awhile about business, podcasting, new projects, the makeover of TradeshowGuyExhibits.com tradeshow logistics…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.