by Tim Patterson | Jan 27, 2017 | Blog, Fun, Marketing
The Beginning What is the state of the TradeshowGuy Blog in 2017? This blog started in December of 2008 with a podcast interview with Magic Seth. Since then, there have been 600+ posts that discuss and explore the tradeshow world and what it takes to succeed as a...
by Tim Patterson | Jan 23, 2017 | Tradeshow presenting, Video, Vlog, YouTube
On this week’s TradeshowGuy Monday Morning Coffee, I had a chance to sit down with Mike Duseberg or Magic Means Business: Mike has put together a couple of nice things for viewers that he mentioned at the end of the broadcast. Check ’em out here. And as...
by Tim Patterson | Jan 20, 2017 | Branding, Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
More than two-thirds of exhibitors do not have a solid plan in place and end up making mistakes at the tradeshow as they exhibit. In fact, not having an organized, comprehensive plan is one of the most common mistakes that exhibitors make. And it’s safe to say that...
by Tim Patterson | Jan 18, 2017 | Event Marketing, lead generation, Marketing, Tradeshow marketing
We all have stories – narratives that we can use to let people know who we are and what we stand for. In the recent US presidential election, it was truly a battle of narratives. One side was viewed as a stable, dependable candidate albeit having been painted as...
by Tim Patterson | Jan 16, 2017 | Book Review, Video, Vlog
On this TradeshowGuy Monday Morning Coffee, I discuss the various tools I use to keep the business humming. Email marketing, CRM, devices, etc. Today’s GOOD THING: Timothy Ferriss’s new book “Tools of...
by Tim Patterson | Jan 13, 2017 | Budgeting, Custom exhibit, lead generation, Logistics, Marketing
Yes, it’s upon us – 2017 – have you planned your new year tradeshow schedule? Chances are you’re at least planning a few months into the new year, but have you detailed out the entire year? Tradeshow planning, as any tradeshow coordinator will tell you, is the key to...
by Tim Patterson | Jan 11, 2017 | Record Keeping, Tradeshow marketing, Tradeshow visitors
Tradeshow numbers rattle around my brain. It’s just part of the scene, man. For instance, when someone asks how much exhibits costs, I whip out this factoid: industry averages for a custom designed and fabricated island booth ranges between $135 and $165 per square...
by Tim Patterson | Jan 9, 2017 | Graphics, Video, Vlog
In this TradeshowGuy Monday Morning Coffee, we take a look at how graphics do a lot of work in your tradeshow exhibit. You can get on our notification list at TradeshowGuyWebinars.com. Today’s GOOD THING: The New Yorker Radio...
by Tim Patterson | Jan 4, 2017 | Podcast, Tradeshow marketing, Tradeshow visitors, Video
As much as I love Jeffrey Gitomer’s sales training (along with books, speeches, podcasts and more), I wasn’t sure where he’d come down on the idea of using tradeshows as a way to generate leads and sales. But when I saw the new Sell Or Die Podcast...
by Tim Patterson | Jan 3, 2017 | Booth Design, Branding, Custom tradeshow booth
Hey, it’s time to do another wrap up of tradeshow exhibit design and promotion ideas. Let’s take a swing around the internet, shall we? First, we stop at FitSmallBusiness.com for a look at over two dozen design and promotion ideas. One idea I really like...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.