Fishbowls and Spinning Wheels are Not Lead Generation Tools
We’ve all been to those shows. Maybe it was a small Chamber of Commerce show, or a county fair or a local public tradeshow. You see booths with the standard six-foot table with a…
People’s Choice Awards: Vote Today and Again Tomorrow!
One of our recent booth projects over the summer was a custom portable modular booth for the Toronto-based company SoYoung. The project turned out so great and people loved the…
9 Things to Measure on the Tradeshow Floor
A tradeshow is a perfect opportunity to track stuff: sales, leads, visitors, and so on. Here’s a quick list of things you might consider measuring at each show. It’ll give you a…
Read more“It’s easy to believe that ‘meaningful’ applies only to the businesses in what some people might call the ‘do-good’ sector of non-profits, sustainability and so on. But every one of us, from a software company to a cab driver, is in the meaning business. Without meaning, products and services are just commodities and nobody wants to be in the commodities business.”
What does it MEAN to your clients?
To really stick in someone’s mind, you must be meaningful to him or her. From “Meaningful: The Story of Ideas that Fly” by Bernadette Jiwa: “It’s easy to believe that…
The Number One Tradeshow Booth Staff Skill
Listening. That’s it. If you are a good listener, you’ll do well. So many booth staffers I meet at shows seem to think it’s all about them. They will stop me while I’m walking…
How Do People See Your Tradeshow Exhibit?
Your tradeshow booth is, hopefully, a thing of beauty. You spent days, weeks, and maybe months working with a designer, then a graphic designer, then a marketing team, then a…
![25 Ways to Cut Costs at Your Next Trade Show [Webinar Replay]](https://www.tradeshowguyblog.com/wp-content/uploads/2015/12/25WaysWebinar.png)
25 Ways to Cut Costs at Your Next Trade Show [Webinar Replay]
What’s the single most important thing you can do prior to your next show to save money? You might be surprised. Tradeshow exhibiting can be expensive. So as an exhibitor, you’re…
Can’t-Miss Tradeshow Newsletters
Doesn’t every Tom, Joe and Susie have a newsletter these days? After all, they can be very useful in getting your message in front of eyeballs on a consistent basis. The fact is,…
What is a GREEN Exhibit?
Lots of things are green today, but what does it really take to make a green exhibit? First, let’s agree on what ‘green’ means. Most agree that it means moving away from standard…
Pre-Show Tradeshow Marketing Questions
Upon the release of my new book Tradeshow Success, as you may know (or not!), I offered free downloads of the digital version of the book (click here to get yours). An…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.