Outdoor Retailer Summer Market Recap (and Awards)
Outdoor Retailer is so big sometimes I wonder why it’s not in Vegas. But no, Salt Lake City is the perfect setting for this fun, extravagant and energetic national tradeshow….
Outdoor Retailer Summer Market on the Horizon!
Hey, I’m heading to Outdoor Retailer in early August. Salt Lake City hosts this fun and engaging national show twice a year: one for winter market (think skiing!) and once for…
21 Tips to Maximize Your Tradeshow ROI
The following is a guest article from Jennifer Callahan of Fathom: It can come as a directive from the top, but most likely it’s Sales or Marketing trying to squeeze company…
Tradeshow Marketing Analysis, Part 4: Which Shows to Attend
Check out Part 1, Part 2 and Part 3 of this ongoing series. One of the most pressing challenges for exhibitors is determining what shows to exhibit at on a regular basis. Just…
Tradeshow Attendee Infographic
After perusing an array of statistics from CEIR, Exhibit Surveys and others, I thought it might be fun to grab a handful of them and stick them in a cool infographic. Here’s what…
Images = Engagement
We’d all love to get more people to like, approve, respond, comment or share our tweets, posts and articles. Here’s a simple way: add an image. In fact, you should make it a hard…
Bob’s Red Mill Tradeshow Booth: The Infographic
In preparation for a meeting with a potential client, I put together an infographic on the various steps of the 30×30 Bob’s Red Mill booth our company did in 2012-2013. Check it…
Tradeshow Marketing Analysis, Part 3: Pre-show Preparation
Check out Part 1 and Part 2 of this ongoing series. Tradeshow pre-show preparation and marketing involves more than just a short look at how to attract visitors to your booth, or…
Expo West 2014 Tradeshow Guy Booth Performance Awards
Just returned from Expo West in Anaheim where I had a number of tradeshow booth clients, including Bob’s Red Mill, gDiapers, Aisle7 and Hyland’s. One of my goals at this…
Join me at Expo West in Anaheim for the TradeshowGuy Booth Performance Test
Natural Products Expo West is the biggest natural products tradeshow in the US, with some 3,000 exhibitors and 60,000 attendees. Yes, it’s the big time. 2014 will be my 12th…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.