by Tim Patterson | Apr 20, 2012 | Blog, Event Marketing, Public Relations, Social Media, Tradeshow marketing
If you’ve been doing tradeshow marketing for years, and you’re edging into social media, good for you. Companies that work intelligently to drive traffic to their tradeshow booths are showing some great results. But do you have a blog? If so, are you using it to its...
by Tim Patterson | Apr 16, 2012 | Event Marketing, Mobile Marketing, Podcast, Social Media
Tim Patterson discusses the creation and usage of meeting mobile apps with Geri Bell, Account Executive with EProDirect.com. Here’s where to reach Geri: Twitter EProDirect website Email
by Tim Patterson | Apr 4, 2012 | Branding, Case Study, Event Marketing, lead generation, Marketing, Social Media, Tradeshow marketing, Twitter
Late in 2011, Mel White, the VP of Marketing and Business Development at Classic Exhibits Inc., contacted me to ask if I’d be interested in guiding their social media efforts at EXHIBITOR 2012 in early March. “Sounds intriguing!” So we set out a plan. Our main goal...
by Tim Patterson | Apr 2, 2012 | Social Media, Twitter, Video, YouTube
Just back from a week in Whitefish, Montana, to do a little sight-seeing and skiing and soaking in the hot tub and hiking and dining and drinking great coffee and drinking great local brew…well, here’s what I came up with on branding while standing on the...
by Tim Patterson | Mar 23, 2012 | Social Media, Tradeshow marketing, Twitter
Thought I’d give a shout-out to Northwest Creative Imaging in Gig Harbor, Washington – and many thanks, too – for creating this awesome tradeshow / social media info-graphic. by NWCIDisplays.com
by Tim Patterson | Mar 21, 2012 | Social Media, Tradeshow marketing, Twitter
Reflecting on the week I spent in Las Vegas and Anaheim in early March… People are learning how to use QR Codes. Finally. Video gets people’s attention. The various videos I posted on the YouTube Tradeshowmarketing channel got me recognized time and time...
by Tim Patterson | Mar 19, 2012 | Public Relations, Social Media, Video
I’ve been a follower of David Meerman Scott for many years, and his find blog WebInkNow.com, and have interviewed him a couple of time for podcasts. His material is fresh, cutting-edge, and if you’re interested in learning about how social media works in...
by Tim Patterson | Mar 15, 2012 | Event Marketing, Mobile Marketing, Social Media, Tradeshow marketing
A year ago at Expo West I scanned about 20 QR Codes to see how they worked and to see how companies were using the technology. The results were disappointing. Not a single QR Code hit on all aspects of user-friendly usability. They fell into one of the follow...
by Tim Patterson | Mar 15, 2012 | Event Marketing, Facebook, Social Media
Your business page will move to the new ‘timeline’ appearance on March 31st, whether you’re ready or not. The biggest change is that if you have a default landing page, it will no longer steer new visitors to the default page. Instead, all new visitors will see the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.