by Tim Patterson | Dec 12, 2011 | Event Marketing, Marketing, Mobile Marketing, Social Media, Tradeshow marketing
It makes sense to drum up as much interest before an event as possible, even prior to any official promotion launch. In fact, social media is ideally suited for just this task. By putting a blog post or video together, for instance, on what is coming at the event...
by Tim Patterson | Dec 5, 2011 | Blog, Event Marketing, Social Media, Tradeshow marketing, Virtual Tradeshow
Setting up a virtual tradeshow website for your tradeshow appearance is as easy as setting up a new website. Mainly because that’s exactly what it is. While I’ve seen a number of ways to do it, having a blog platform for your virtual tradeshow gives you the most...
by Tim Patterson | Dec 1, 2011 | Facebook, Tradeshow marketing, Video, YouTube
It can’t be the easiest thing to post video from a tradeshow floor, there amongst the chaos and cacophony of exhibitors and attendees. However, if you make a plan to get some video out during the show, you’ll surely benefit from it! So to make a plan, make sure you...
by Tim Patterson | Nov 28, 2011 | Fun, Marketing
The best rental car deal I ever got happened when I shut my mouth. I was at the rental counter at the airport in LA waiting for the clerk to get my car keys – I’d reserved an economy car – when he finally got through poking around on his keyboard and announced, “I’m...
by Tim Patterson | Nov 14, 2011 | Event Marketing, Podcast, Social Media, Tradeshow marketing
Recently I posted a video call “QR Codes FAIL” on my YouTube/tradeshowmarketing channel and here on the blog. It was meant to show that QR Codes don’t always work as intended. Mike Vincent of FanFareMobile.com chimed in with a comment about using SMS...
by Tim Patterson | Nov 11, 2011 | Social Media
Even if you’re not using LinkedIn to its full extent – and who of us really are? – no doubt you recognize the enormous potential that LinkedIn holds especially for those of us in the event industry. A number of recent blog posts point out the benefits of using...
by Tim Patterson | Nov 9, 2011 | Event Marketing, Social Media, Tradeshow marketing
Or maybe it’s a two-way freeway with traffic going a hundred miles an hour, depending on the size of your community. If you’re promoting an event through social media, the most important thing to realize is that all communication is now two-way. The second most...
by Tim Patterson | Nov 7, 2011 | Event Marketing, Podcast
“Active Network is the leader in online registration software and event management software to all industries.” At least, that’s the claim in their website. As far as I can see, that claim is not only substantial, but after looking thoroughly at...
by Tim Patterson | Nov 3, 2011 | Social Media, Tradeshow marketing
Lead411 recently released its list of fastest-growing tech companies in the US – the Technology 200 – which is based not on total sales, but on sales growth between 2008 and 2010. The list itself is a peek inside the growing technology sector, with companies involved...
by Tim Patterson | Oct 31, 2011 | Video, YouTube
Getting increasingly frustrated by the inability of my smartphone to scan QR Codes that show up in magazines, I thought it would be worthwhile to show exactly what happens (or doesn’t) when it’s time to find out more information....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.