by Tim Patterson | Oct 28, 2011 | Event Marketing, Social Media, Tradeshow marketing, Twitter, Uncategorized
If you’ve been on Twitter a bit but still are confused about how hashtags are, and can, be used, hopefully we can take a bit of the mystery out of hashtags and give you some good ways to use them in conjunction with your event and tradeshow marketing. First, what...
by Tim Patterson | Oct 25, 2011 | Event Marketing, Tradeshow marketing
For whatever unknown reason, I’ve managed to attend upwards of a dozen webinars in the past month. Webinars on Facebook marketing, book marketing, and a few more. And most – but not all – of them have been very worthwhile. It got me to thinking: why couldn’t you do a...
by Tim Patterson | Oct 21, 2011 | Social Media, Tradeshow marketing
You’re finished with this year’s big show. You had a great time, your employees did great, your sales people knocked down some big sales. Your lead generation tactics brought in more leads than the last time. So you’re celebrating. Great! Awesome! Now what? Do you...
by Tim Patterson | Oct 19, 2011 | Social Media, Tradeshow marketing
The following is a guest post by AJ Wilcox: So if you’ve been following this blog for long enough, you likely have an active following on Facebook, Twitter, or both for your business. Do you have an impressive booth that your customers could benefit from seeing? If...
by Tim Patterson | Oct 13, 2011 | Facebook, Social Media, Tradeshow marketing, Twitter
Tune in before you Turn On. If you’re listening to what your community is saying you’ll have better responses. By searching for your customers you can connect with them. Join the conversation. Pay attention to trends. Add value. Make the commitment to be a part of...
by Tim Patterson | Oct 10, 2011 | Social Media, Tradeshow marketing, Tradeshow visitors
Just got off the phone with a guy I’ve known for years in the tradeshow industry. He works for a great company in the Seattle-Olympia area that has a ton of capabilities. But it’s been a year or two since we chatted, until he called me and we discussed the...
by Tim Patterson | Oct 7, 2011 | Facebook, lead generation, Marketing, Social Media, Tradeshow marketing
The tradeshow is over. The booth has been packed away and you’re heading back to the office. No more late night carousing with clients. No more worrying about that graphic makeover that didn’t really fit. No more hustling to post photos on Facebook of those endless...
by Tim Patterson | Oct 3, 2011 | Marketing, Social Media, Tradeshow marketing
When it comes to promoting your events or tradeshow appearances through social media, you probably know best about what parts of your company or product line you want to promote. But are you the best company for the actual job of winding up your social media and...
by Tim Patterson | Sep 28, 2011 | Facebook, Social Media, Tradeshow marketing
While there are literally dozens, if not hundreds of things you could do to interact with Facebook while at your tradeshow, let’s look a few of the basics. Are you covering these? Does your blog (assuming you have a blog) have a Facebook page widget inviting readers...
by Tim Patterson | Sep 26, 2011 | SlideShare, Social Media, Tradeshow marketing, Twitter, YouTube
Put a ‘like’ button on your website. Install a FB widget. Keep Twitter followers informed. Information seems to spread quickly through the Twitterverse – it’s extremely easy to retweet a post and share. If you send something out on Twitter, chances are good that...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.