by Tim Patterson | Jan 23, 2012 | Lists, Public Relations, Social Media, Tradeshow marketing
(With a wink and a nod to John Lennon…) As much as I love social media and believe in its effectiveness to reach people and bring them together for a thousand and one purposes, when you’re doing tradeshow marketing, it can’t be your only marketing strategy. In...
by Tim Patterson | Jan 17, 2012 | Public Relations, Social Media
It’s rare, but not unheard of, for social media to backfire at the worst possible time and you’re facing the dreaded scourge of negative social media. Usually the worst possible time is when your company has a majority of its resources on site at a tradeshow. If...
by Tim Patterson | Jan 11, 2012 | Social Media
The art of prognositcation is alive and well! There are hundreds, perhaps thousands, or bloggers, writers, authors, experts and consultants who bravely try and predict the future. I’ve tried that a few times, and I’m usually so far off base that I’ve...
by Tim Patterson | Jan 3, 2012 | Social Media
Today marks the opening of a new website that I’ve been working on for over four months, and one that took about a year of thinking, planning, research and (self) convincing before finally starting. SocialMediaEventMarketingU.com is welcoming visitors today, and is...
by Tim Patterson | Dec 30, 2011 | Blog, Lists, Social Media
To limit this year-end list to just five biz bloggers doesn’t do justice to the dozens – hundreds, really – of other business bloggers. But these five have always enlightened me, entertained me and yes, informed me with cutting edge material. Good stuff. Seth Godin –...
by Tim Patterson | Dec 29, 2011 | Blog, Social Media, Tradeshow marketing
Here we are getting down to the ‘smaller’ blogs. Yet they pack a punch. I like the blogs operated by a single person or a small company with information and posts from dedicated bloggers. It’s refreshing and illuminating to see what types of posts come out of the...
by Tim Patterson | Dec 28, 2011 | Blog, Social Media
Where does all of the good stuff come when you’re trying to learn about social media and what to do with it? Blogs. And there are a bunch of them. Here are my picks for the best five social media blogs of the year. Mashable Endless news, ideas, updates, breaking...
by Tim Patterson | Dec 26, 2011 | Social Media, Video
Of course it’s absurd to call any set of five videos ‘the Top 5’ but it’s fun to create lists, anyway. For the past week I’ve been reviewing videos of 2011 to see which ones floated to the top. There are a lot of social media videos (of...
by Tim Patterson | Dec 20, 2011 | Video
As part of my creation of an upcoming social media event marketing training site, I’m putting together a number of videos on how to use various social media platforms. Watch for the site to launch in early 2012. In the meantime, here’s one of those videos...
by Tim Patterson | Dec 16, 2011 | Marketing, Social Media, Twitter
No, not the kind of engagement where you have to buy the girl a nice diamond ring that costs three months salary and leads to you saying “I do” in front of hundreds of people. We’re talking social media engagement, the kind that starts when you post something...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.