Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

May 2020

Top 5 Most-Viewed Podcast Interviews of the Past Year

I thought it might be fun to see what people have gravitated to on this blog when it comes to the weekly vlog/podcast I do under the title TradeshowGuy Monday Morning Coffee. The podcast is more or less a diary of my business and more broadly, the event and tradeshow industry, and beyond that, the business world. Or at least what interests me on any given day.

I don’t always have interviews on the show, but they’re always fun. I love speaking with industry colleagues and getting to know them, even though most of them are only “Zoom” friends, and we aren’t sitting down across a table for coffee!

Still, they’re enlightening and fun. Here are the top five most-viewed based on analytics looking back twelve months.

Number Five (we’re counting down to Number One!): Dominic Rubino of BizStratPlan.com talked about an easy formula for difficult business conversations.

Number Four: Phil Gorski of Ava-Nee Productions and his company’s VR approach to tradeshow exhibits (and other fun things).

Number Three: Danny Orleans is a tradeshow entertainer and Chief Magic Officer at Corporate Magic LTD.

Number Two: Joan Stewart, the Publicity Hound, offered numerous tips on creating publicity at tradeshows. Worth another look. Bring your notepad.

Number One: a long-ranging discussion from March with Kevin Carty of Classic Exhibits, Marcus Vahle of Share Experience Company and Andy Saks of Spark Presentations.

Grab our free report “7 Questions You’ll Never Ask Your Exhibit House” – click here!

TradeshowGuy Monday Morning Coffee, May 18, 2020: Jay Gilbert

The event and tradeshow industry is on hiatus and no one knows for sure when or how it will return. It’s the same with the music industry. Concert tours have been postponed or cancelled. On this week’s TradeshowGuy Monday Morning Coffee, I reconnect with Jay Gilbert of Label Logic, a Los Angeles-based company that works with artist management and a handful artists. I was curious to see how their company has been impacted, and how the music industry as a whole has been impacted by the COVID-19 Pandemic. Take a look/listen:

Check out Jay’s company Label Logic here. Here’s a link to the first time Jay was on TradeshowGuy Monday Morning Coffee with us.

This week’s ONE GOOD THING: Chernobyl mini-series on HBO.

The Workplace is Shifting. Are You Ready?

In the past few weeks, new stories have popped up on the New York Times, Reuters, National Geographic, and others about the COVID-19 Pandemic affecting the feasibility of an open office format in workplaces. It’s a good question and there are no easy answers.

An open office puts people, sometimes dozens of them (or more) into an environment where people work within a few feet of other. In today’s social distancing world, even as states and businesses work to get back to some semblance of normal, many employees will not be as enthusiastic about the open office as their managers might be.

Employee Anxiety Levels

A good manager will likely realize that the anxiety of their employees will range from one end of the spectrum to the other, and will go to lengths to provide safety, both physical and emotional, to their employees.

What does that mean on a practical level? For one, it might mean that many people continue to work from home. If it works, it may be the thing to do.

But other companies and other employees may be itching to get back to the office. Yeah, working from home has its bennies, but it also has its challenges: kids, neighborhood noises, spouses also working from home. Juggling all of those elements can’t be easy (I know from personal experience), and that may mean employees are leaning towards getting back to the workplace, where a more normal reality awaits.

Or does it?

Meeting New Needs

Companies and managers that are sensitive to the needs of the employees will no doubt be looking at ready-made solutions to separate employees. The old “cubicle” may come back in some form.

You may not be surprised to learn that what works to build a great, easy-to set-up and dismantle exhibit also works to form functional and efficient office dividers, or if you like, office pods. The manufacturer we most often work with, Classic Exhibits in Portland, has been working with architects and space planners for several weeks now to come up with appropriate office dividers at a competitive price.

They’ve even named the product PlaceLyft and have a number of options that range from simple and economical to more complex. Lyft One, Lyft Two, Lyft Three and Custom Solutions. Here at TradeshowGuy Exhibits, we have at least fifteen years of working hand-in-hand with Classic Exhibits, so we know the level of quality and commitment that they bring to any endeavor.

Cleaning the Dividers

Fabric or cloth-covered cubicle walls are difficult to clean. There’s no getting around that. How would that work? Steam-cleaning? Time-consuming and perhaps not that effective. But when faced with cleaning various optional divider materials with these Office Pods, all are easy to clean:

  • Sintra and Dibond: a clean look available in many color options. You can print to it if you want. Both are easy to clean; just spray and wipe it down.
  • Grease board (dibond): metal versions as well as standard which you can put magnets on. Available in at least eight standard colors.
  • Acrylics: available in clear or color. Some of the acrylics are not suitable for frequent cleaning, so the right cleaner is needed. Peroxide based cleaners are best for Acrylics.

Learn More

These panels have a lot going for them: adjustable wire management, adjustable feet for leveling and running wire underneath, custom heights, option to put a thin panel in the middle of the Gravitee frame for potential sound-proofing, removable fabric graphics that are easily laundered for cleaning and much more.

We have a number of informational sell sheets available on the Office Pods here. Take a look and please contact us for more information if you have questions.

Download PDFs:

View PDF Images:

TradeshowGuy Monday Morning Coffee, May 11, 2020: Dale Obrochta

What day is it? Are you counting how many days since you’ve been on shelter-at-home protocols? Or are you in a state that has abandoned all attempts to limit the spread of COVID-19 and things are getting back to normal? Which begs the question: what is normal?

This week on TradeshowGuy Monday Morning Coffee, I caught up with Dale Obrochta of PutATwistOnIt.com, who’s been a previous guest on this show. We talked about the challenges his profession is facing in the new normal.

Find Dale here at PutATwistOnIt.com.

This week’s ONE GOOD THING:

Book and Novel writing software: Scrivener.

Five Tried-and-True Ways to Increase Tradeshow Lead Generation

Now, we can certainly agree that a lot of activities can pump up your lead generation numbers. But when it comes to things that are (almost) foolproof, here are the top five that come to mind for me.

  • Professional presenter
  • Interactivity + follow up
  • Hands-on demo
  • Pre-show marketing / appointments
  • Trained booth staff

Let’s agree that on the tradeshow floor, you don’t have total control. You can’t control how many people find your booth, you can’t control the organization that’s promoting the show, you can’t control your attendees and so on. Which means that no matter what you do, you may still fall short.

But.

Having a professional presenter, one that really knows their stuff and how to present your company to your attendees, over and over, several times a day throughout the show, is often seen as one of the surefire solid ways to get more leads. Just make sure your booth staff is ready for the influx of people and know how to handle them before they get away when the presenter is done.

Interactivity + follow up. Interactivity can mean a lot of things, but for the sake of argument, let’s narrow it down to something that relates specifically to your product or service.

Hands-on Demo. Perhaps slightly different than interactivity, this is an actual demonstration where your booth visitor actually, physically, learns a little more about your product. Say, a software demonstration, or a class in the booth space that teaches while they have their hands on the product.

Pre-show marketing / appointments. Setting appointments prior to the show, getting the one-on-one meetings on to a prospect’s calendar, is often the best way to ensure you have an audience of one that is focused on your message.

Trained booth staff. How important is a trained booth staffer? Probably the most important thing you have going for you other than your actual products and services. Worth their weight in gold. Make sure your staffers know how to answer questions, capture contact info, do a demo, put on a smile, and act appropriately in the booth (no phone in their hands, no eating, and so on).

There are dozens of other things you can do, but these are the top five in my book.

TradeshowGuy Monday Morning Coffee, May 4, 2020: Working From Home

Here on Star Wars Day (May the Fourth be With You!) I spend a few moments on discussing working from home, and how things have changed – and haven’t – in the COVID-19 Pandemic.

This week’s ONE GOOD THING: Muck Rack, the daily journalistic wrap-up of the country’s top stories. My favorite daily newsletter.

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