Here at TradeshowGuy Exhibits, we’ve had the pleasure of working with Classic Exhibits, one of the top handful of exhibit manufacturers in the country, for over a decade. When the pandemic set it, it didn’t take long for them to do their best to adjust to the new reality. One of the things that Classic Exhibits implemented last year was a monthly conversation with distributors. On this week’s TradeshowGuy Monday Morning Coffee, I sat down with two of the moderators of the Classic Conversations, Tom Beard and Harold Mintz, to learn more about how those came about:
Advice. We all get it, and we all receive it. Sometimes it’s unsolicited, sometimes it’s valuable. It’s just a part of life. In this week’s TradeshowGuy Monday Morning Coffee I share a little of the advice I’ve received over the years:
This week’s ONE GOOD THING: Daniel Pyne’s “Water Memory,” a thriller novel I just completed this week.
A sit-down with Jamie Young of Uptown Screen Printing where we delve into ways to plan goal-setting for tradeshow marketing, and how to find a good promotional product that resonates. Hope you enjoy this week’s TradeshowGuy Monday Morning Coffee:
Find Jamie at Uptown Screen Printing.
Jamie got connected with me through Kathleen Gage. Here’s Kathleen’s appearance on this show.
This week’s ONE GOOD THING: Valentine’s Day is this Sunday!
We all love having great clients. But what does it take to BE a great client? here are a half dozen things to consider:
Every tradeshow visitor is looking for something. And a majority of those visitors are decision makers at their company or can influence buying decisions. Make sure you’re giving them what they want:
Have you ever been in a state of flow and known it? What exactly is flow? it’s been written about for decades. I thought I should dissect it a bit in this week’s episode of TradeshowGuy Monday Morning Coffee:
Notes: How to Experience Flow from VeryWellMind.com.
Flow, by Mihaly Csikszentmihalyi.
This week’s ONE GOOD THING: The Smashing Pumpkins – Mellon Collie and the Infinite Sadness:
Tablets can be used in a large variety of ways in your tradeshow booth. Here are just a few. Maybe you can think of more!
What’s in a book? In many cases, the right book can take you to another world, to help you momentarily escape this world. In the world of business, a good book can open up your mind to other possibilities and show you things that you might not have even considered before. This week’s TradeshowGuy Monday Morning Coffee examines a half dozen books from my personal library that I’ve found more than just useful.
Books mentioned in this week’s vlog/podcast:
- Getting Things Done: David Allen
- Guerrilla Tradeshow Selling: Jay Conrad Levinson, Mark S A Smith, Orvel Ray Wilson
- The New Rules of PR and Marketing: David Meerman Scott
- Can We Do That?: Peter Shankman
- This is Marketing: Seth Godin
- Thinkertoys: Michael Michalko
This week’s ONE GOOD THING:
Let’s break it down into a handful of easy steps. It starts with gathering the right information at the tradeshow and then making a seamless handoff of all of that information:
Building software to host a virtual event poses a million questions, many of them hoping to address the user experience. And the exhibitor experience. How to keep people engaged, how to keep them from being bored, how to have conversations, how to connect, how to give keynotes. And so on. I recently caught up with Sandy Hammer, co-founder of AllSeated, which has recently launched virtual event software that looks, well, impressive. She and I sat down to talk about it, and to give her a chance to show us a little bit about how it works: