Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.


Join me at Expo West in Anaheim for the TradeshowGuy Booth Performance Test

Natural Products Expo West is the biggest natural products tradeshow in the US, with some 3,000 exhibitors and 60,000 attendees. Yes, it’s the big time.

2014 will be my 12th consecutive year at the show. Many of my tradeshow clients have been exhibiting there for year.

For example, come see Aisle7 in booth 1668, gDiapers in booth 3605, Hyland’s at 1804 and of course Bob’s Red Mill at booth 3546.

One thing I like to do at Expo West and other tradeshows is check out the booths. There are thousands of them and with that many to look over, frankly, it’s a bit overwhelming! This year, however, I’m going to try something new. I’m going to take a look at a few dozen booths with the specific intent of seeing how they do in the TradeshowGuy Booth Performance Test!

If you’d like to have me subject your booth to the performance test, just tweet me at @tradeshowguy and I’ll be glad to swing by and take a look!

Use a Webinar to Promote Your Tradeshow Appearance

I must get two dozen webinar invitations a week. On average, I attend one or two a week. Some are useful, most are not that great.

So is the webinar-as-promotion tool saturated? Overused? I suppose it depends on where you’re coming from. Many attend webinars, but even more people do not. And most companies don’t use webinars to show their expertise on a specific subject.

Webinars are useful when they are narrow, drilled-down topics, when they’re used to show expertise or to promote a specific product or skill.

But I think the exhibit industry is missing one area where a webinar might prove to be a very useful promotional tool: to promote an appearance at an upcoming tradeshow.

Here’s a brief video I put together to explore this topic:

Download the slide deck here.

3 Case Studies in Social Media Event Marketing (Videos)

One way to learn is to see what other people have done. You learn from both successes and failures. Here are stories of three successful efforts at using social media to promote events or appearances at tradeshows.

Check out these three short videos.

Let’s start with Portland, Oregon’s gDiapers – maker of eco-friendly kid pants:

And then move on to a US company called Relevansi that managed a multi-country, duo-hemisphere event long distance:

Finally to Criterion, a company in the manufacturing sector that used social media to get more leads and attention at a tradeshow:

David Meerman Scott’s NAMM Keynote

I’ve been a follower of David Meerman Scott for many years, and his find blog, and have interviewed him a couple of time for podcasts. His material is fresh, cutting-edge, and if you’re interested in learning about how social media works in real-time, he’s the guy to follow and learn from. Yes, it’s long – you’ll need an hour – but find time to watch this terrific keynote presented at this year’s NAMM January 20th in Anaheim.


David Meerman Scott keynotes the 2012 NAMM show from David Meerman Scott on Vimeo.

GoodBelly Looks at Expo West Social Media Marketing

I spent a few moments with Ariel Scott, the Marketing Manager  with NextFoods at the GoodBelly booth in Anaheim this past weekend during Expo West 2012. Since I dig their products so much (tasty and good for ya), I gave her a chance to expound on the products. Then I asked her about how GoodBelly uses social media marketing…take a look:


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