by Tim Patterson | Oct 19, 2020 | Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
There are hundreds of thousands of event, tradeshow, and conference-related jobs that have gone by the wayside, at least temporarily, while the pandemic sidelines all of those shows. But of all of those jobs, it would seem that if any type of job could find a way...
by Tim Patterson | Oct 15, 2020 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
It’s easy enough to get caught in the checklist approach to tradeshow exhibit design. This week’s quick video goes over some thoughts on how to avoid that, but still make sure the exhibit has all that it...
by Tim Patterson | Oct 13, 2020 | Custom exhibit, Event Marketing, Logistics, Marketing, Tradeshow marketing, Tradeshow visitors
In March and April of this year, when tradeshow organizers realized the gravity of the pandemic and how it would be affecting upcoming shows, many of them “postponed” the shows. I say “postponed” in quotes because many believed that whatever issues the COVID-19...
by Tim Patterson | Oct 12, 2020 | Event Marketing, Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Virtual Tradeshow, Vlog, YouTube
What happens when your business needs a quick pivot to survive? Not all companies have been able to do that successfully. On this week’s TradeshowGuy Monday Morning, I chat with Entire Productions’ CEO Natasha Miller about how they made the switch to...
by Tim Patterson | Oct 9, 2020 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing
Hiring an exhibit house is a big task. It’s a commitment to a business relationship that, ideally, you’d like to keep in place for years. But everything must come to an end, and there may come a time when it makes sense to consider changing exhibit houses....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.