by Tim Patterson | Apr 14, 2021 | Event Marketing, Marketing, Tradeshow marketing
A quick scan of my Linked-In feed seems to confirm it: shows are returning to a lot of areas in the country. This morning I saw the news that Nevada Governor Steve Sisolak said that Nevada would be “100% open” on June 1st. This is definitely good news for shows in Las...
by Tim Patterson | Apr 8, 2021 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Video, YouTube
Not every custom tradeshow exhibit project needs an RFP (Request For Proposal). But there are times when it’s an appropriate way to communicate what you need to a handful of carefully selected exhibit design and fabrication firms. Here’s a brief look at a...
by Tim Patterson | Apr 7, 2021 | Fun
Thanks for joining me for my mini-rant! I have always liked technology, because it’s purpose (I presume) is to make things easier. And mostly, that works. So let me share a short story about a situation that has gotten under my skin. Due to, you know, technology. I...
by Tim Patterson | Apr 5, 2021 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
It’s something I’ve been pondering for several months: making some modest changes to the frequency of TradeshowGuy Monday Morning Coffee. That time has finally arrived, and on this week’s episode I go into what that means. tim-patterson ·...
by Tim Patterson | Apr 2, 2021 | Booth Design, Branding, Custom tradeshow booth, Fun, lead generation, Marketing, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing, Tradeshow staff training, Video, YouTube
Sure, you can mess up in a lot of ways with your tradeshow marketing. There are so many moving parts to the process. But follow these seven ways and you’ll really come away with a bad...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.