by Tim Patterson | Jul 5, 2021 | Client Relations, Event Marketing, Marketing, Networking, Podcast, Tradeshow visitors, Video, Vlog, YouTube
One way to learn how tradeshows are progressing in this soon-to-come post-pandemic era is to walk the floor of a major show in Las Vegas and observe. If you can’t yet, the second-best thing is to talk to someone who did just that. And that’s what...
by Tim Patterson | Jul 4, 2021 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Rental Tradeshow Exhibit, Tradeshow Exhibit
Not only do exhibitors care about the environment, but they also want to have exhibits fabricated in an eco-friendly way – AND let their clientele know about their commitment to the environment. That’s why here at TradeshowGuy Exhibits, we’ve...
by Tim Patterson | Jun 29, 2021 | Branding, Promotional Products
Heading to a tradeshow later this summer or fall? Maybe early in 2022? Probably the last thing you tend to think about is swag. Promotional products. Giveaways. Whether small imprinted items such as pens, letter openers, flash drives, lip stuff (what’s that stuff...
by Tim Patterson | Jun 24, 2021 | Book Review, Fun
Yeah, it’s only June but somehow I’ve managed to get through two dozen books since we ticked over into 2021. I tend to read mostly fiction, but now and then I’ll make it through a nonfiction work that was worth the time. So let me start with one of the two nonfiction...
by Tim Patterson | Jun 21, 2021 | Event Marketing, Marketing, Podcast, Tradeshow visitors, TSGMMCPodcast, Vlog, YouTube
Even though the pandemic is supposedly waning, events, conferences and tradeshows are still dealing with how to handle crowds in a pandemic era. Here comes Crowdpass, with a unique look at the situation and how they’re looking to handle it digitally. I caught up...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.