by Tim Patterson | May 10, 2021 | Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
We had Dan on the show several years ago, but he’s up to some new stuff, like a podcast and a book in the works. Thought it would be a good time to catch up with him for a conversation: tim-patterson · TradeshowGuy Monday Morning Coffee, May 10, 2021: Dan...
by Tim Patterson | May 5, 2021 | Booth Design, Branding, Budgeting, Client Relations, Custom exhibit, Custom tradeshow booth, lead generation, Logistics, Marketing, Post-Show Follow Up, Pre-show marketing
If you don’t know where you’re going, any road will take you there. Famous words, no doubt, and they certainly apply to any marketing endeavor you’re undertaking. If your goal is to simply appear at a tradeshow, you don’t have much of a roadmap. It might look...
by Tim Patterson | Apr 30, 2021 | lead generation, Post-Show Follow Up, Sales, Tradeshow marketing, Tradeshow staff training, Video, YouTube
With nearly four out of five leads generated at tradeshows not adequately followed up on, maybe it’s time to get back to basics. Here are 7 things to make sure you do. Watch...
by Tim Patterson | Apr 28, 2021 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Rental Tradeshow Exhibit, Tradeshow Exhibit
Do you set up the exact same booth every year with no changes? Or do you find that you have to make minor or even significant changes from year to year because your needs change or some piece of your exhibit doesn’t function the way you thought it would? Many...
by Tim Patterson | Apr 24, 2021 | Branding, Tradeshow staff training
Your tradeshow booth staff is critical to your overall success. Here are a handful of things to look at when it comes to your staff: Visit our main site at...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.