by Tim Patterson | Oct 10, 2014 | Presentation, Uncategorized, Video, YouTube
Got a chance to hangout on Google with Ken Newman of Magnet Productions and Andy Saks of Spark Presentation and discuss what it means to be a professional tradeshow presenter. Lots of fun, and yes – I did learn a bunch!
by Tim Patterson | Oct 6, 2014 | lead generation, Lists, Marketing, Public Relations, Tradeshow marketing, Tradeshow visitors
This is number 7 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend The Booth Booth Staff First, let’s define lead generation before we get too deep into this section. All marketing is the activity of...
by Tim Patterson | Sep 29, 2014 | Client Relations, Event Marketing, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
This is number 6 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend The Booth So you’ve got a great booth. You’ve done a fair amount of pre-show planning and marketing. The products are terrific. Yet at...
by Tim Patterson | Sep 22, 2014 | Booth Design, Case Study, Custom exhibit, Custom tradeshow booth, Graphics, Tradeshow marketing
This is number 5 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend Let’s tackle the BIGGEST part of your tradeshow strategy – at least in terms of potential cost. The BOOTH. We can agree that booths come...
by Tim Patterson | Sep 17, 2014 | lead generation, Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
A couple of weeks ago I posted a one-question survey which asked tradeshow marketers to identify their BIGGEST challenge when it came to creating a successful experience. To me, success means coming away form the show with more leads than last time, having a booth...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.