by Tim Patterson | Feb 15, 2021 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Advice. We all get it, and we all receive it. Sometimes it’s unsolicited, sometimes it’s valuable. It’s just a part of life. In this week’s TradeshowGuy Monday Morning Coffee I share a little of the advice I’ve received over the years:...
by Tim Patterson | Feb 9, 2021 | Fun, Public Relations, Sales
What is “head trash?” I’ve heard the term off and on for years, and it came up a lot in a sales class I spent a year in a few years back. The teacher, Brad Kleiner, often referred to the mental blocks we put in front of ourselves as “head trash.” I think it’s a good...
by Tim Patterson | Feb 8, 2021 | Event Marketing, lead generation, Marketing, Podcast, Promotional Products, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
A sit-down with Jamie Young of Uptown Screen Printing where we delve into ways to plan goal-setting for tradeshow marketing, and how to find a good promotional product that resonates. Hope you enjoy this week’s TradeshowGuy Monday Morning Coffee: tim-patterson ·...
by Tim Patterson | Feb 5, 2021 | Branding, Event Marketing, lead generation, Marketing, Mobile Marketing, Tradeshow marketing
It doesn’t take that much to exhibit at a tradeshow. Just rent a booth space, bring an exhibit, a handful of staffers and do your thing. Uh, what’s your thing, though? That’s the big question. Are you there to increase brand awareness? Show that you...
by Tim Patterson | Feb 3, 2021 | Client Relations, Marketing, Video, YouTube
We all love having great clients. But what does it take to BE a great client? here are a half dozen things to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.