by Tim Patterson | Feb 1, 2021 | Uncategorized
Over a decade ago, I ran across Orvel Ray Wilson’s book (co-authored by Conrad Jay Levinson and Mark S A Smith) “Guerrilla Trade Show Selling” made a big impact on my knowledge of the tradeshow world. Years later, it still stands up. On this...
by Tim Patterson | Jan 28, 2021 | Booth Design, Branding, lead generation, Marketing, Tradeshow Exhibit, Tradeshow marketing
Everything you do, everything you say, how you say it, what you wear, what you drive…they all send signals to other people. A Rolex sends a different signal than a Swatch watch. A Tesla sends a different signal than a Ford 150 pickup. A pair of shorts sends a...
by Tim Patterson | Jan 26, 2021 | Branding, Event Marketing, lead generation, Marketing, Mobile Marketing, Promotional Products, Tradeshow marketing, Tradeshow visitors, Video, YouTube
Every tradeshow visitor is looking for something. And a majority of those visitors are decision makers at their company or can influence buying decisions. Make sure you’re giving them what they...
by Tim Patterson | Jan 25, 2021 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Have you ever been in a state of flow and known it? What exactly is flow? it’s been written about for decades. I thought I should dissect it a bit in this week’s episode of TradeshowGuy Monday Morning Coffee: tim-patterson · TradeshowGuy Monday Morning...
by Tim Patterson | Jan 22, 2021 | Budgeting, Client Relations, Event Marketing
One of the lesser seen but more important parts of your exhibiting experience is the help provided by labor that sets up your exhibit, work with audio and video setup, transportation, carpet/flooring and furniture. And you may (or may not) be surprised to learn that...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.