by Tim Patterson | Jan 28, 2020 | Booth Design, Branding, Event Marketing, Marketing, Tradeshow marketing, Tradeshow staff training
I sat down with a long-time colleague to be interviewed this week and to prepare I put a list together of the 5 must-do’s for successful tradeshow marketing. We didn’t go over the whole list because the conversation took its own path. But I thought –...
by Tim Patterson | Jan 27, 2020 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
How does taking a stand on what might be a controversial issue affect a business? Are there places where you can take a stand and make your viewpoint known without stepping into controversy? This week’s TradeshowGuy Monday Morning Coffee takes a look at taking a...
by Tim Patterson | Jan 23, 2020 | Booth Design, Custom tradeshow booth, Tradeshow Exhibit
Many clients I work with struggle with many of the bits and pieces of their tradeshow exhibit, including furniture Some clients prefer to own a handful of stackable chairs that stay in their exhibit shipping crates when not in use. Others like the idea of having a...
by Tim Patterson | Jan 22, 2020 | Booth Design, Branding, Contests, Event Marketing
Seth Godin’s go-to phrase is “Go make a ruckus.” Webster’s defines “ruckus” as “a disturbance or a commotion.” A disturbance can be good or bad, depending on your viewpoint and the circumstances. The word “disturbance” is non-judgmental. “Commotion” is the same. It’s...
by Tim Patterson | Jan 20, 2020 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
It’s a holiday here in the US as we honor Martin Luther King, Jr. Are you taking the day off? Are you working? How do you get downtime when you need it? And yes, you really do need it! What is motivation? And do you really need it? What about focus? Is that...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.