by Tim Patterson | Jan 19, 2020 | Booth Design, Budgeting, Custom tradeshow booth, Marketing, Tradeshow marketing
This is a guest article by Vicky Peat Tradeshows and events have been running since 1851, the 1st one being “The Great Exhibition” in London. It’s safe to say the exhibition world has drastically grown since the 1800’s, as have the price tags that are part and parcel...
by Tim Patterson | Jan 14, 2020 | Booth Design, Branding, Contests, Custom exhibit, Custom tradeshow booth, lead generation, Marketing, Tradeshow marketing
When it comes to tradeshow marketing, anything goes. Right? Well, maybe not everything, but certainly it’s a time to try things. Do things differently. Experiment. Or. Maybe not. Tradeshows are fraught with risk. You’re putting a lot of money on the line. Generally...
by Tim Patterson | Jan 13, 2020 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Do you need motivation to get something done, or do you need focus? Or is there something more? On this week’s TradeshowGuy Monday Morning Coffee, I dig into both concepts to see what it all means. This week’s ONE GOOD THING: The National Football League...
by Tim Patterson | Jan 9, 2020 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
It’s 2020. Seems like everyone wants something new. After all, this century is no longer a teenager! Hey, if the century were a human, it could almost drink! So…what’s new in the tradeshow industry? At TradeshowGuy Exhibits, we work with a handful of vendors:...
by Tim Patterson | Jan 7, 2020 | Branding, Event Marketing, lead generation, Marketing, Tradeshow marketing
If you’ve attended the same tradeshows over the years, no doubt you’ve seen an interesting phenomenon: some companies attend for years and then just stop. Why? What caused them to disappear? Certainly, there are a thousand answers to that question, and much of those...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.