by Tim Patterson | Dec 16, 2019 | Fun, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
What is fun? Why are some things fun to you but not to others, or vice versa? Why do some people appear to have more fun that you, even though they’re doing the same thing? Lots of things to explore on the nature of FUN on this week’s TradeshowGuy Monday...
by Tim Patterson | Dec 14, 2019 | Fun, Lists, Marketing, Tradeshow marketing, Tradeshow staff training
What is an earworm? Basically, it’s song or melody that gets stuck in your head and you have a hard time unsticking it. It goes around and around and won’t go away. It happens to me all the time. I must have fifty songs bounce around my head on any given day. Some...
by Tim Patterson | Dec 10, 2019 | Event Marketing, Networking, Tradeshow marketing, Tradeshow visitors
Back in the dark ages of technology and social media, say 2008 or so, I read many prognosticators who predicted that tradeshows would disappear. Or become shells of themselves, simply because everyone was going digital. I remember seeing online ‘virtual tradeshows’...
by Tim Patterson | Dec 9, 2019 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Sometimes you have to give yourself permission to do something. You might be surprised to know that it’s harder than it sounds. On this week’s TradeshowGuy Monday Morning Coffee podcast/vlog, I dig into the concept of giving yourself permission to do...
by Tim Patterson | Dec 5, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow visitors
Back from Thanksgiving week, a nice few days away from work. Sit down at the computer Monday morning. Hundreds of emails piled up in my in-box. 785 to be precise. Lots of them with pitches on Black Friday and Cyber Monday. I mean, a ton of pitches. Delete them all:...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.