by Tim Patterson | Jan 6, 2020 | Book Review, Event Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
I first crossed paths with David Meerman Scott over a dozen years ago. Since then he’s written several books and been a keynote speaker at countless conferences, discussing the changing world of marketing and public relations. On this week’s TradeshowGuy...
by Tim Patterson | Jan 2, 2020 | Event Marketing, Tradeshow marketing
This is a guest post from Manon Ghadawala. These days, business owners spend a lot of their time on the internet. Many do not have actual space for office and spend their time looking for digital marketing strategies and making digital products. You might feel like...
by Tim Patterson | Dec 26, 2019 | Branding, Contests, Event Marketing, Free e-book, Marketing, Tradeshow marketing
Looking back at 2019 as we tumble freely into 2020, I got to thinking about the many people I’ve talked to over the past three years on my weekly TradeshowGuy Monday Morning Coffee. In fact, you might have seen my blog post recently, 10 Podcasts From 2019 Worth...
by Tim Patterson | Dec 19, 2019 | Branding, Contests, lead generation, Public Relations, Tradeshow marketing
Let’s assume that your company does a fair amount of tradeshow marketing. Maybe a dozen shows, including two or three large national shows and smaller, regional or more-focused shows where your product fits in. Your first show of the new year is still a couple of...
by Tim Patterson | Dec 17, 2019 | Fun, Podcast, Tradeshow marketing
It’s a little hackneyed, I know, but how often do you say to yourself, “Where does the time go?” I said it again just a day or two ago when I noticed the calendar, did the math, and said, Holy Smoke, where does the time go? 2020 beckons. Are you ready? I don’t usually...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.