What types of sales prospecting work in what industries? What are some good ideas to generate more sales for your funnel? Author and sales trainer Jeff Bajorek and I tackled these questions and more in this week’s TradeshowGuy Monday Morning Coffee: Find Jeff...
When you think about it, there are several reasons why tradeshows work to reach new markets. And many reasons as to why they wouldn’t work for you. Let’s start with why tradeshows work. Tradeshows are organized for one very good reason: to bring buyers and sellers...
This is a guest post by Marla Bracco. Preparing for a tradeshow takes time and effort, which you may already know if you’ve participated in a tradeshow in the past. That being said, it helps to have a checklist on hand to make sure you get everything just right before...
Publicity Expert Joan Stewart – known as the Publicity Hound – joins TradeshowGuy Tim Patterson to talk about how to get publicity at a tradeshow: before, during and after. Keep a notepad handy – there are a lot of great ideas that you can put to...
You’d be forgiven for thinking that the main goal of all tradeshow marketing is to grow your business, right? Yes, you’re right. But that’s a general and somewhat vague-sounding goal, so it’s worth breaking it down a bit more. The main goals for exhibiting typically...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.