by Tim Patterson | Apr 21, 2017 | Booth Design, Branding, Client Relations, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow visitors
“Does your tradeshow exhibit evoke emotion in the mind of a visitor?” might be a funny question. The better question might be: “HOW and WHAT emotion does your tradeshow exhibit bring out in your visitors’ hearts and minds?” But by asking it, you’re pulling on...
by Tim Patterson | Apr 12, 2017 | Booth Design, Branding, Budgeting, Tradeshow marketing
The natural inclination for most exhibitors is to get the most money out of their booth, so it’s important to consider ways to update that tradeshow exhibit. What options do you have? The first and most obvious is to change the graphics. Products and services change,...
by Tim Patterson | Mar 20, 2017 | Booth Design, Branding, Fun, Graphics, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
Thought it might be fun to take a look at some of the cool exhibits, enthusiastic people and tasty products from Natural Products Expo West:
by Tim Patterson | Feb 20, 2017 | Booth Design, Custom tradeshow booth, Video, Vlog, YouTube
List-making! In this episode of the TradeshowGuy Monday Morning Coffee, I take a look at the top 7 things I like about being a tradeshow exhibit project manager and owner of TradeshowGuy Exhibits. And I explain why making a checklist for your exhibit project is a very...
by Tim Patterson | Feb 13, 2017 | Booth Design, Custom exhibit, Video, Vlog
Check out the Monday, February 13, 2017 edition of the TradeshowGuy Monday Morning Coffee, where I go over organization, accountability and structure. And a short list from Richard Larsen of Brandwatch: Ten Top Tips for a Successful Tradeshow Booth. The One...
by Tim Patterson | Feb 12, 2017 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Fun, Tradeshow marketing, Tradeshow visitors
There are hundreds of styles and types of exhibits at tradeshows, but in my estimation you can reduce them to just a handful of ‘kinds’ of exhibits. Do you recognize these? Super-Duper Over-the-Top Big Tent Exhibit. You know these kind. This exhibit has a hanging...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.