by Tim Patterson | Mar 17, 2022 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Tradeshow Photos
The thing I was most curious about while walking the floors and halls of Natural Products Expo West 2022 earlier this month in March was this: how many exhibitors and attendees showed up? It was a question that kept coming up as I would turn the corner at the rear of...
by Tim Patterson | Nov 19, 2021 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Graphics
Unlimited choices. Seems like having the pick of anything we want would make things easier, right? For example, I have a subscription to Apple Music. Yeah, it could be Pandora or Spotify or any of the music streaming services. But with a streaming subscription, you...
by Tim Patterson | Oct 20, 2021 | Booth Design, Branding, Client Relations, Event Marketing, lead generation, Marketing, Tradeshow staff training, Tradeshow visitors
Do you put on your “game face” when you’re in the booth at a tradeshow? What does that even mean? Here’s a quick look at a half dozen things to consider when it comes to “Game...
by Tim Patterson | Sep 15, 2021 | Booth Design, Branding, Client Relations, Event Marketing, Logistics, Marketing
Yes, we’ve heard it a hundred time: perfect is the enemy of good. But what would a perfect tradeshow experience really look like – if you could make it happen? From your perspective – the exhibit tradeshow manager or staff member – it might look like something like...
by Tim Patterson | Jul 16, 2021 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Video, YouTube
Is it time to downsize? What things are worth considering when discussing the size of your exhibit? Here are a half dozen quick things to...
by Tim Patterson | Jul 4, 2021 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Rental Tradeshow Exhibit, Tradeshow Exhibit
Not only do exhibitors care about the environment, but they also want to have exhibits fabricated in an eco-friendly way – AND let their clientele know about their commitment to the environment. That’s why here at TradeshowGuy Exhibits, we’ve...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.