by Tim Patterson | Mar 4, 2016 | Booth Design, Branding, Case Study, Contests, Marketing, Tradeshow marketing, Tradeshow Photos
At this year’s ExhibitorLIVE conference and tradeshow in Las Vegas, the annual Portable/Modular Design award were handed out. Here at TradeshowGuy Exhibits (formerly) Communication One Exhibits, we snared a design award for last summer’s SoYoung 10×10...
by Tim Patterson | Dec 10, 2015 | Booth Design, Branding, Case Study, Custom exhibit, Custom tradeshow booth, Marketing
One of our recent booth projects over the summer was a custom portable modular booth for the Toronto-based company SoYoung. The project turned out so great and people loved the look, that the design and fabrication team at Classic Exhibits thought it should be entered...
by Tim Patterson | Nov 6, 2015 | Booth Design, Branding, Budgeting, Case Study, Client Relations, Custom exhibit, Custom tradeshow booth, Event Marketing, lead generation, Marketing, Social Media, Tradeshow marketing, Tradeshow staff training
This week is the launch of my new book “Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level.” I’m doing a lot of the normal launch things an author would do: sending copies to industry media and bloggers, along with...
by Tim Patterson | Sep 21, 2015 | Branding, Case Study, Custom exhibit, Custom tradeshow booth, Tradeshow Photos
One of our newest clients, SoYoung from Toronto, Ontario, Canada, unveiled their new custom 10×10 booth to the public earlier this month at Natural Products Expo East in Baltimore, MD to great reviews. “The show has been hopping and the booth is...
by Tim Patterson | Jun 22, 2015 | Booth Design, Branding, Budgeting, Case Study, Custom exhibit, Custom tradeshow booth, SlideShare, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training
If you got a chance to see the webinar I did recently with Handshake, thanks! I hope you got something useful out of it. I’ve had a handful of requests for the slide deck so people can review it closer. Here’s the deck: If you’d like to see the...
by Tim Patterson | May 21, 2015 | Budgeting, Case Study, Custom exhibit, Custom tradeshow booth, Marketing, Record Keeping, Tradeshow marketing
What are the indicators that tell you when it’s time to invest in a new tradeshow exhibit? What does it take to justify the expense, which can often be very large? Naturally, there’s no single answer that applies across the board. However, if you, as a tradeshow...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.