by Tim Patterson | Mar 30, 2021 | Booth Design, Branding, Client Profile, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing
What happens when you, as a company, take a stand on an issue important to you on the tradeshow floor? As with pretty much everything, the answer is: it depends. Dave’s Killer Bread’s support of Second Chance I don’t see it all the time, but there are a...
by Tim Patterson | Mar 29, 2021 | Logistics, Podcast, Shipping, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
One of the ongoing challenges I find with exhibitors is working with show services. There seems to be some sort of mystery about what they do and don’t do, how much they charge, how to save money on it, and much more. I caught up with Jeff Quade, EVP of...
by Tim Patterson | Mar 25, 2021 | Fun, Social Media
Sure it’s a gas to post lots of stuff online during a tradeshow. But are you missing some opportunities about the kinds of posts you send out? Here’s a short video showing a round ten types of posts that you might want to include at your next...
by Tim Patterson | Mar 23, 2021 | Booth Design, Branding, Marketing, sustainability, Tradeshow visitors
Nothing like having everything in one spot, right? With these stands doing yeoman’s work in your booth space, you’ll find a little extra space for other things, like more visitors? 3-in-1 and 4-in-1 stands offer choices of tablet (iPad or Surface) holders,...
by Tim Patterson | Mar 22, 2021 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Over the last week I’ve been pondering the differences between having very specialized knowledge or training, such as being a commercial jet pilot or brain surgeon, versus having more generalized knowledge, such as knowing how to use MS Word, or posting things...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.