by Tim Patterson | Oct 13, 2020 | Custom exhibit, Event Marketing, Logistics, Marketing, Tradeshow marketing, Tradeshow visitors
In March and April of this year, when tradeshow organizers realized the gravity of the pandemic and how it would be affecting upcoming shows, many of them “postponed” the shows. I say “postponed” in quotes because many believed that whatever issues the COVID-19...
by Tim Patterson | Oct 9, 2020 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing
Hiring an exhibit house is a big task. It’s a commitment to a business relationship that, ideally, you’d like to keep in place for years. But everything must come to an end, and there may come a time when it makes sense to consider changing exhibit houses....
by Tim Patterson | Oct 6, 2020 | Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing, Virtual Event
The use of virtual tradeshow exhibits may not be exploding, although my sense is that it is increasing. Some big tradeshows have gone completely virtual for the next year or so, maybe longer, depending on the depth and breadth of the COVID-19 pandemic. Which leaves...
by Tim Patterson | Sep 22, 2020 | Booth Design, Custom exhibit, Event Marketing, Marketing, Tradeshow marketing
I’ve certainly blogged about this topic before. But things change, inside your company and outside in the events and tradeshow world. So I think it behooves any tradeshow manager to keep their eyes up and take note of changes in the exhibiting landscape. Here are few...
by Tim Patterson | Sep 21, 2020 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
I’ve had Kevin Carty of Classic Exhibits on a handful of times this year for various discussions related to dealing with the COVID Pandemic, how they’re dealing with it and more. But this week I wanted to catch up with Kevin to learn more about virtual...
by Tim Patterson | Sep 17, 2020 | Booth Design, Branding, Client Relations, Custom exhibit, Custom tradeshow booth, Event Marketing, Tradeshow marketing, Tradeshow visitors, Video, YouTube
The simple act of being aware of what’s going on can transform an average exhibiting experience into a successful one. Here’s a quick video on what you things you might want to be more aware of next time you’re exhibiting....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.