by Tim Patterson | Jan 22, 2020 | Booth Design, Branding, Contests, Event Marketing
Seth Godin’s go-to phrase is “Go make a ruckus.” Webster’s defines “ruckus” as “a disturbance or a commotion.” A disturbance can be good or bad, depending on your viewpoint and the circumstances. The word “disturbance” is non-judgmental. “Commotion” is the same. It’s...
by Tim Patterson | Jan 7, 2020 | Branding, Event Marketing, lead generation, Marketing, Tradeshow marketing
If you’ve attended the same tradeshows over the years, no doubt you’ve seen an interesting phenomenon: some companies attend for years and then just stop. Why? What caused them to disappear? Certainly, there are a thousand answers to that question, and much of those...
by Tim Patterson | Jan 6, 2020 | Book Review, Event Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
I first crossed paths with David Meerman Scott over a dozen years ago. Since then he’s written several books and been a keynote speaker at countless conferences, discussing the changing world of marketing and public relations. On this week’s TradeshowGuy...
by Tim Patterson | Jan 2, 2020 | Event Marketing, Tradeshow marketing
This is a guest post from Manon Ghadawala. These days, business owners spend a lot of their time on the internet. Many do not have actual space for office and spend their time looking for digital marketing strategies and making digital products. You might feel like...
by Tim Patterson | Dec 26, 2019 | Branding, Contests, Event Marketing, Free e-book, Marketing, Tradeshow marketing
Looking back at 2019 as we tumble freely into 2020, I got to thinking about the many people I’ve talked to over the past three years on my weekly TradeshowGuy Monday Morning Coffee. In fact, you might have seen my blog post recently, 10 Podcasts From 2019 Worth...
by Tim Patterson | Dec 10, 2019 | Event Marketing, Networking, Tradeshow marketing, Tradeshow visitors
Back in the dark ages of technology and social media, say 2008 or so, I read many prognosticators who predicted that tradeshows would disappear. Or become shells of themselves, simply because everyone was going digital. I remember seeing online ‘virtual tradeshows’...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.