by Tim Patterson | Sep 28, 2011 | Facebook, Social Media, Tradeshow marketing
While there are literally dozens, if not hundreds of things you could do to interact with Facebook while at your tradeshow, let’s look a few of the basics. Are you covering these? Does your blog (assuming you have a blog) have a Facebook page widget inviting readers...
by Tim Patterson | Sep 16, 2011 | Facebook, Social Media, Twitter, YouTube
There has been a fundamental change in the way we connect with people for personal and business reasons. Have you noticed? It’s nothing we can control, and I’d wager we’re just seeing the beginning of the changes. Your best bet is to educate yourself, get started in...
by Tim Patterson | Jun 27, 2011 | Facebook, Social Media, Tradeshow marketing, Twitter
The stats are unreal and the numbers keep rising: Facebook has over 688 million+ users Twitter: 200 million+ LinkedIn: 100 million+ YouTube: 300 million+ Wordpress: 130 million+ blogs Covering all of those bases takes a lot of time and effort. So if you can’t...
by Tim Patterson | Apr 14, 2011 | Facebook, Social Media, sustainability
After getting an email from Ewan MacDougall and his link to an interesting infographic on how tradeshows impact the environment, I got to thinking about how social media might help to mitigate some of those impacts. Okay, it sounds like a good idea: using social media...
by Tim Patterson | Feb 21, 2011 | Facebook, Social Media, Twitter
Or to expand a bit: social media for the sake of social media is useless. If the only thing you’re doing with social media is tweeting for fun, posting stuff on Facebook just to stuff some things into the cyber-ether, or goofing off with silly videos on YouTube,...
by Tim Patterson | Jan 12, 2011 | Event Marketing, Facebook, Mobile Marketing, Tradeshow marketing
One of the most effective methods to get involved in mobile marketing is to create a QR Code and display it openly at a tradeshow. It’s a somewhat familiar-looking graphic widget but not everyone knows exactly what it is or how it works. Invented in 1994 by...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.