by Tim Patterson | Jan 7, 2020 | Branding, Event Marketing, lead generation, Marketing, Tradeshow marketing
If you’ve attended the same tradeshows over the years, no doubt you’ve seen an interesting phenomenon: some companies attend for years and then just stop. Why? What caused them to disappear? Certainly, there are a thousand answers to that question, and much of those...
by Tim Patterson | Dec 19, 2019 | Branding, Contests, lead generation, Public Relations, Tradeshow marketing
Let’s assume that your company does a fair amount of tradeshow marketing. Maybe a dozen shows, including two or three large national shows and smaller, regional or more-focused shows where your product fits in. Your first show of the new year is still a couple of...
by Tim Patterson | Nov 19, 2019 | Event Marketing, lead generation, Marketing, Post-Show Follow Up, Tradeshow marketing
Many people look to a yearly tradeshow as a single event, a one-time experience where everything is on the line. In a sense, it’s hard to argue against that viewpoint. So much is on the line. The booth rental space is expensive. It’s not cheap to get your exhibit...
by Tim Patterson | Nov 7, 2019 | Custom tradeshow booth, Event Marketing, lead generation, Marketing, Presentation, Tradeshow marketing
A good piece of fiction is surprisingly like a good tradeshow marketing effort. You don’t believe me? Let’s take a look. What happens when you read a good piece of fiction? 1. Create a unique world. Fiction allows an author to create a world that exists only in one...
by Tim Patterson | Oct 31, 2019 | Booth Design, Branding, Contests, Event Marketing, lead generation, Marketing, Social Media
Smaller, regional or city home shows are where local residents go to see the latest in roofing, home repair and improvement, HVAC, landscaping, and more. It’s not uncommon for exhibitors at these smaller shows to lack experience in exhibiting that their national show...
by Tim Patterson | Oct 28, 2019 | Event Marketing, lead generation, Marketing, Podcast, Tradeshow marketing, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
The biggest challenge of tradeshow marketing, it seems, is to draw attendees to your booth. There are hundreds of ways to do that. On today’s TradeshowGuy Monday Morning Coffee, Sam Smith of Social Point joins me to discuss the many ways his company has devised...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.