by Tim Patterson | Mar 5, 2020 | Event Marketing, Logistics, Tradeshow marketing
This article has been updated. A week before Natural Products Expo West 2020 was set to open, I got an email from one of the tradeshow exhibit houses handling brands for Unilever, which had several brands at Natural Products Expo West and had acquired one of our...
by Tim Patterson | Mar 2, 2020 | Booth Design, Branding, Client Relations, Custom exhibit, Logistics, Marketing, Podcast, Tradeshow Exhibit, TSGMMCPodcast, Video, Vlog, YouTube
Share Experience is a new company formed late last year by Marcus Vahle and John Pugh, both with long experience in the event and tradeshow world. Given what looks to be a unique approach to carving out their niche in the event world, I thought it might be fun to...
by Tim Patterson | Feb 3, 2020 | Logistics, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
The first time I walked “backstage” at a tradeshow, I realized how nuts it really was. A thousand different things going ten thousand different ways. Thousand of exhibitors, laborers, electricians, forklift operators, scissor lift operators, and so much...
by Tim Patterson | Oct 15, 2019 | Booth Design, Branding, Logistics, Tradeshow visitors
One of the newsletters I read regularly is Electric Impulse, a monthly newsletter from Electric Impulse Communications. I interviewed Leslie Unger, President of Electric Impulse Communications, in March of 2018. In this week’s newsletter, a comment of hers jumped out...
by Tim Patterson | Sep 20, 2019 | Budgeting, Event Marketing, Logistics, Record Keeping, Tradeshow Exhibit
One of the big challenges for exhibitors is keeping track of everything: records, travel, budgets, exhibit pieces and more. Now there’s a new tool that looks to address many if not all of those issues. ExhibitDay launches this week with three models: lite,...
by Tim Patterson | Feb 7, 2019 | Custom tradeshow booth, Logistics, Shipping
I’ve been chatting and emailing with clients and shipping companies this week to schedule pickups and deliveries of crates for tradeshows. Perhaps it’s time to share some notes and thoughts that have come up in those conversations. Some of our newer clients have...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.