by Tim Patterson | Jul 14, 2020 | Branding, Logistics, Tradeshow marketing
We can get caught up in an imaginary world pretty easily. Just try following the stock market as it bounces and bounces. And bounces. See your IRA value go UP. See it go down. Yes, it’s real money, and yes, you are hoping it does well, but until you decide to actually...
by Tim Patterson | May 14, 2020 | Booth Design, Branding, Custom exhibit, Logistics
In the past few weeks, new stories have popped up on the New York Times, Reuters, National Geographic, and others about the COVID-19 Pandemic affecting the feasibility of an open office format in workplaces. It’s a good question and there are no easy answers. An open...
by Tim Patterson | Apr 16, 2020 | Event Marketing, Lists, Logistics, Marketing, Tradeshow marketing
The tradeshow, event and conference industries are not dead. It’s just sleeping. It’ll awaken at some point again and roar to life. In the meantime, time on your hands. Maybe, maybe not. I certainly have time on my hands. And I have to bring in a little income. So,...
by Tim Patterson | Apr 6, 2020 | Event Marketing, Logistics, Marketing, Podcast, Public Relations, Record Keeping, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
While many of us are working from home, trying to juggle work schedules with kid demands and more, we are looking forward to a time when things return to at least semi-normal. On this week’s TradeshowGuy Monday Morning Coffee, I chatted with Heather Haigler of Switch...
by Tim Patterson | Mar 26, 2020 | Fun, Logistics, Marketing
I’ve been fortunate enough to work from home for almost nine years. It’s not always easy. Retaining focus and momentum through the day is one of the hardest things. Here are a few things I’ve learned over the years. You can’t do it all on your own. Even though you...
by Tim Patterson | Mar 9, 2020 | Event Marketing, Logistics, Marketing, Podcast, Shipping, Tradeshow Photos, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
Natural Products Expo West was postponed and/or cancelled a couple of days before floor doors were to open. I happened to be sitting on the airplane headed to LA for the show when I got the news. This week’s TradeshowGuy Monday Morning Coffee podcast/vlog is...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.