by Tim Patterson | Oct 17, 2019 | Blog, Branding, Fun, Marketing, Social Media
It’s official, I’m telling the world about the new website TradeshowGuy.net. The goal is for it to be an active “hub” of all things in my world: exhibits, blog, videos, social media, freebie reports to download, newsletter and much more. Go...
by Tim Patterson | Oct 8, 2019 | Fun, Marketing, Video, YouTube
Okay, we can look at a lot of different things to help us along the way to a successful tradeshow appearance. I’ve posted on this blog about 6 classic rock songs to help you become a better tradeshow marketer, or the music inspired blog posts post here. Let’s try...
by Tim Patterson | Oct 7, 2019 | Marketing, Podcast, Social Media, Tradeshow Exhibit, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
The digital world has enveloped tradeshows as much as it has any other part of the marketing world. And who better to discuss that than author and marketing expert Francis Friedman, who gets into his recent book, The Modern Digital Tradeshow. Check out the show here:...
by Tim Patterson | Aug 22, 2019 | Branding, Budgeting, Graphics, Marketing, Promotional Products
This is a guest article by Lee Becknell of Pinnacle Promotions. Trade shows take a great deal of forethought and planning, but your business will reap substantial rewards from participating in these types of events. Maybe your business is relatively small and you’re...
by Tim Patterson | Aug 6, 2019 | Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow marketing
The first time you step into a booth space as an exhibitor can be a bit daunting. You may be part of a big team. You may be side-kicking it with just one other person. Or, I suppose, you could be doing it all on your own as a solopreneur. Whatever the case, the...
by Tim Patterson | Jul 18, 2019 | Branding, Fun, Marketing, Presentation
Yes, I love oldies. Spent a lot of time on the radio at an oldies station playing them and shouting over the top of the intro, which was basically required for Oldies radio. Which great oldies of the Sixties might we apply to tradeshow marketing here in the ‘teens of...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.