by Tim Patterson | Sep 22, 2016 | Event Marketing, Logistics, Marketing, Post-Show Follow Up
Once the tradeshow is over, it’s easy to let a few things slide because, after all, you’ve been working your fanny off for 12 or 14 hours a day for several days straight! But if your tradeshow followup can manage to do just a few things prior to taking that five...
by Tim Patterson | Sep 7, 2016 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Marketing
How to determine if your tradeshow exhibit investment is worth it. Tradeshow exhibits can be expensive. So how do you know if it’s a good investment? Here are seven ways that will help you determine if the money invested in the design and fabrication of a new...
by Tim Patterson | Jul 14, 2016 | Marketing, Tradeshow marketing
You may have done tradeshows for years, or maybe you’re just getting started. In any event, it’s important that you don’t lose sight of one of the key understandings of doing tradeshows: It’s a mountain of responsibilities. If you’re the...
by Tim Patterson | Jul 7, 2016 | Budgeting, Event Marketing, lead generation, Logistics, Marketing, Shipping, Tradeshow marketing
Tradeshow Success is built on a lot of moving parts, and it’s often hard to know exactly how successful the show is unless you track the details. So let’s dive in a little and see what 8 essential tradeshow metrics mean the most to your overall success. Booth...
![Reinvent Your Exhibit Marketing Plan [Webinar Replay]](https://www.tradeshowguyblog.com/wp-content/uploads/2016/06/Screenshot-2016-06-30-12.47.54.png)
by Tim Patterson | Jul 1, 2016 | Branding, Budgeting, Event Marketing, Marketing, Tradeshow marketing, Video
Marlys Arnold of ImageSpecialist is an exhibit marketing strategist who recently gave a webinar at Handshake.com titled “Reinvent Your Exhibit Marketing Plan.” It’s a great look at all of the moving parts of tradeshow marketing, and is well worth...
by Tim Patterson | Jun 14, 2016 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Presentation, Record Keeping, Social Media, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors, Twitter, Video
Last fall I put out the book “Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level.” I’ve done several promotions around it, given away a bunch of copies, and use it as my main calling card. But I’ve never done...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.