by Tim Patterson | Nov 3, 2016 | Event Marketing, Fun, Marketing, Tradeshow marketing, Tradeshow presenting
Stage One: Don’t we have a show coming up in, oh, a few months? This is the stage where you KNOW you have a show coming up, but you haven’t confirmed dates, haven’t confirmed who’s going, don’t yet know what products or services you’ll be promoting and, well,...
by Tim Patterson | Oct 18, 2016 | Event Marketing, lead generation, Lists, Marketing, Tradeshow marketing
Want some great tradeshow lead generation ideas? Well, sure, don’t we all? A quick online search found quite a few ways to skin the cat, as it were. First, let’s start with Skyline’s Mike Thimmesch, who posted an article called 100 Tradeshow Lead...
by Tim Patterson | Oct 13, 2016 | Booth Design, Budgeting, Custom tradeshow booth, Event Marketing, lead generation, Logistics, Marketing, Tradeshow marketing, Video, YouTube
Tradeshow record keeping. Yikes! Who wants to keep track of everything. Record keeping is one of those things that most of us wish we didn’t have to do, – we know it’s tedious – but know we really should do. So how much should we keep, what should we keep, where...
by Tim Patterson | Oct 12, 2016 | Lists, Logistics, Marketing, Promotional Products, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
What’s in your tradeshow tool kit? As tradeshow veterans, you probably have your go-to list of ‘don’t forget’ items. So I thought it would be fun to check around and compile a thorough list of things you might at least consider taking in your kit. Whether they are in...
by Tim Patterson | Oct 7, 2016 | Custom exhibit, Custom tradeshow booth, lead generation, Logistics, Marketing, Shipping, Tradeshow visitors
Sometimes I get tradeshow exhibiting questions. Well, frankly, I get a lot of questions. Some of them are even about tradeshow marketing! It’s worth seeing what people are asking, as well as what they’re thinking but not asking (I think!). Q. Are tradeshows really...
by Tim Patterson | Sep 30, 2016 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing, Virtual Tradeshow
First things first: I’m not an expert on virtual reality at tradeshows, known as VR! But there’s a lot of information out there which I’ve absorbed along with some observations on using technology in a tradeshow, so I thought it would be fun to explore the topic from...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.