by Tim Patterson | Feb 3, 2021 | Client Relations, Marketing, Video, YouTube
We all love having great clients. But what does it take to BE a great client? here are a half dozen things to...
by Tim Patterson | Jan 28, 2021 | Booth Design, Branding, lead generation, Marketing, Tradeshow Exhibit, Tradeshow marketing
Everything you do, everything you say, how you say it, what you wear, what you drive…they all send signals to other people. A Rolex sends a different signal than a Swatch watch. A Tesla sends a different signal than a Ford 150 pickup. A pair of shorts sends a...
by Tim Patterson | Jan 26, 2021 | Branding, Event Marketing, lead generation, Marketing, Mobile Marketing, Promotional Products, Tradeshow marketing, Tradeshow visitors, Video, YouTube
Every tradeshow visitor is looking for something. And a majority of those visitors are decision makers at their company or can influence buying decisions. Make sure you’re giving them what they...
by Tim Patterson | Jan 18, 2021 | Event Marketing, Marketing
What is hype, really, and is it a worthwhile thing to use to get attention in this busy world of today? Author and marketer Michael F. Schein of Micro Fame Media joins me to discuss this topic and many others in the world of marketing on this week’s TradeshowGuy...
by Tim Patterson | Jan 14, 2021 | Booth Design, Branding, Custom exhibit, lead generation, Marketing, Newsletter, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos, Video, YouTube
Tablets can be used in a large variety of ways in your tradeshow booth. Here are just a few. Maybe you can think of...
by Tim Patterson | Jan 7, 2021 | lead generation, Marketing, Video, YouTube
Let’s break it down into a handful of easy steps. It starts with gathering the right information at the tradeshow and then making a seamless handoff of all of that...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.