by Tim Patterson | Jan 6, 2021 | Budgeting, Custom exhibit, Event Marketing, lead generation, Marketing
Now that most companies haven’t exhibited at a major show in the US for nine months or so, where does that leave their marketing efforts? I’ve heard some companies badly miss shows because that’s where a large portion of their lead generation came from and without...
by Tim Patterson | Jan 4, 2021 | Marketing, Mobile Marketing, Networking, Podcast, Tradeshow Exhibit, Tradeshow marketing, TSGMMCPodcast, Video, Virtual Event, Virtual Tradeshow, Vlog, YouTube
Building software to host a virtual event poses a million questions, many of them hoping to address the user experience. And the exhibitor experience. How to keep people engaged, how to keep them from being bored, how to have conversations, how to connect, how to give...
by Tim Patterson | Dec 22, 2020 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Marketing, Rental Tradeshow Exhibit, Tradeshow Exhibit, Tradeshow marketing
When I first speak with a new client about what they want in a new tradeshow exhibit, it usually comes down to one of two approaches. Either they want to start from scratch, in a sense, and have a good idea of the potential layout and scope of the exhibit, and they...
by Tim Patterson | Dec 17, 2020 | Event Marketing, lead generation, Marketing, Record Keeping, Tradeshow marketing, Tradeshow Photos, Video
Once you return from a tradeshow, it’s easy to want to kick up your feet and relax. After all, you’ve been working hard for months to make the show the best it can be. But before you take a break, do these seven...
by Tim Patterson | Dec 15, 2020 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Marketing, Rental Tradeshow Exhibit, Sales, sustainability, Tradeshow Exhibit, Tradeshow marketing
The tradeshow and event industry has been gasping for air for months and months. Exhibitors are putting off investing in new exhibits while wondering if they’re even going to appear at any shows in 2021. In steps Classic Exhibits, our main exhibit manufacturer,...
by Tim Patterson | Dec 14, 2020 | Marketing, Networking, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
It’s been a couple of years since I checked in with author, keynote speaker and consultant Peter Shankman, and I was delighted when he said he would be glad to speak with me. I was curious how his business was going, how he was working with clients on how to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.