by Tim Patterson | Oct 9, 2020 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing
Hiring an exhibit house is a big task. It’s a commitment to a business relationship that, ideally, you’d like to keep in place for years. But everything must come to an end, and there may come a time when it makes sense to consider changing exhibit houses....
by Tim Patterson | Sep 24, 2020 | Booth Design, Branding, Client Relations, Custom tradeshow booth, Event Marketing, lead generation, Logistics, Marketing, Tradeshow Exhibit, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
Are you guilty of any of these? Don’t feel bad. We’re only human, but if we know ahead of time what things to know, what to avoid and how to prepare, we can have a much better and more successful tradeshow exhibiting...
by Tim Patterson | Sep 3, 2020 | Branding, Budgeting, Event Marketing, Logistics, Marketing, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
After viewing Exhibitor Magazine’s latest survey data last week from the exhibitor and supply side of the tradeshow world, it got me to thinking about what exhibitors should do now. Here’s a short video: Check out Exhibitor Magazine online here, and view...
by Tim Patterson | Aug 21, 2020 | Branding, Custom exhibit, Event Marketing, lead generation, Logistics, Marketing, Post-Show Follow Up, Pre-show marketing, Promotional Products, Rental Tradeshow Exhibit, Tradeshow Exhibit, Tradeshow Photos, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors, Video, YouTube
With tradeshow marketing on the sidelines, now is as good a time as any to brush up on your tradeshow marketing skill and knowledge. And here’s a great place to find a whole lot of tradeshow marketing tips – all in one place, and all worth their weight in...
by Tim Patterson | Aug 18, 2020 | Branding, Event Marketing, Logistics, Marketing, Tradeshow Exhibit, Tradeshow marketing
It isn’t a matter of if, it’s a matter of when. And it’s possible that in some areas of the country, small meetings and corporate events are already back, or on their way. And that may mean that some of these venues, such as hotels, small conference...
by Tim Patterson | Aug 12, 2020 | Custom exhibit, Custom tradeshow booth, lead generation, Marketing, Tradeshow Exhibit, Tradeshow marketing
What kind of question is that, anyway? How personal is your tradeshow exhibit? An exhibit should be the best representation of a brand, which is aimed at a broad market. Isn’t that correct? If that’s the case, it has to have the right graphics with the right...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.