by Tim Patterson | Jan 4, 2021 | Marketing, Mobile Marketing, Networking, Podcast, Tradeshow Exhibit, Tradeshow marketing, TSGMMCPodcast, Video, Virtual Event, Virtual Tradeshow, Vlog, YouTube
Building software to host a virtual event poses a million questions, many of them hoping to address the user experience. And the exhibitor experience. How to keep people engaged, how to keep them from being bored, how to have conversations, how to connect, how to give...
by Tim Patterson | Dec 22, 2020 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Marketing, Rental Tradeshow Exhibit, Tradeshow Exhibit, Tradeshow marketing
When I first speak with a new client about what they want in a new tradeshow exhibit, it usually comes down to one of two approaches. Either they want to start from scratch, in a sense, and have a good idea of the potential layout and scope of the exhibit, and they...
by Tim Patterson | Dec 15, 2020 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Marketing, Rental Tradeshow Exhibit, Sales, sustainability, Tradeshow Exhibit, Tradeshow marketing
The tradeshow and event industry has been gasping for air for months and months. Exhibitors are putting off investing in new exhibits while wondering if they’re even going to appear at any shows in 2021. In steps Classic Exhibits, our main exhibit manufacturer,...
by Tim Patterson | Nov 19, 2020 | Custom exhibit, Rental Tradeshow Exhibit, Tradeshow Exhibit, Tradeshow Photos, Video, YouTube
Our online exhibit-finder, Exhibit Design Search, would be hard-pressed to get much better. It’s chock-full of 1000s of exhibits, rental furniture, accessories, helpful article, photos and much more. Yet it keeps improving. Over the last few months a few new...
by Tim Patterson | Oct 29, 2020 | lead generation, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
What does it take to get 300 leads over a 3 day show? Game it out in this short...
by Tim Patterson | Oct 15, 2020 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
It’s easy enough to get caught in the checklist approach to tradeshow exhibit design. This week’s quick video goes over some thoughts on how to avoid that, but still make sure the exhibit has all that it...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.