by Tim Patterson | Jan 2, 2018 | Event Marketing, Marketing, Tradeshow marketing
Did your recent tradeshow appearance live up to your expectations? Do you consider it successful or a failure, or somewhere in between? How do you measure how successful it was? Where do you start? Often, it’s a matter of knowing what to expect. If you go into a...
by Tim Patterson | Dec 19, 2017 | Case Study, Event Marketing, Marketing, Pre-show marketing, Tradeshow marketing, Tradeshow visitors
Over the years I’ve suggested that companies create a tradeshow-specific landing page for each appearance they make at a show. But frankly, I don’t see too many of them. But I recently ran across a tradeshow-specific landing page from Digimarc that caught my eye....
by Tim Patterson | Dec 4, 2017 | Podcast, Tradeshow marketing, Tradeshow staff training, TSGMMCPodcast, Video, Vlog, YouTube
Today’s TradeshowGuy Monday Morning Coffee caught up with the very busy Booth Mom Candy Adams. She’s been in the industry helping companies succeed at tradeshow marketing for years and shares a lot of great insights into how it all works – especially...
by Tim Patterson | Nov 28, 2017 | Tradeshow marketing, Tradeshow visitors
Wait a minute – everyone is better than you? How does that work? After all, you’ve been to school, you’ve gotten years of hard-knocks experience and street skillz, right? So how does that make everybody better than you? Certainly, there are some people and companies...
by Tim Patterson | Nov 13, 2017 | Event Marketing, Networking, Podcast, Tradeshow marketing, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
One great thing about doing a weekly podcast with guests is that I meet a lot of people. This week it was a pleasure to meet and talk with Roger Courville, who helps learning leaders prepare to reach, teach and lead in the Connectorship Age. It was a fun conversation...
by Tim Patterson | Nov 10, 2017 | Custom tradeshow booth, Event Marketing, Tradeshow marketing
Yes, it can be said without fear of being wrong that you will find useful tradeshow marketing articles in Exhibitor. That’s their thing. But in browsing their site this week, I found three which I believe go a little above and beyond because of what you can DO...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.