by Tim Patterson | Feb 8, 2021 | Event Marketing, lead generation, Marketing, Podcast, Promotional Products, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
A sit-down with Jamie Young of Uptown Screen Printing where we delve into ways to plan goal-setting for tradeshow marketing, and how to find a good promotional product that resonates. Hope you enjoy this week’s TradeshowGuy Monday Morning Coffee: tim-patterson ·...
by Tim Patterson | Feb 5, 2021 | Branding, Event Marketing, lead generation, Marketing, Mobile Marketing, Tradeshow marketing
It doesn’t take that much to exhibit at a tradeshow. Just rent a booth space, bring an exhibit, a handful of staffers and do your thing. Uh, what’s your thing, though? That’s the big question. Are you there to increase brand awareness? Show that you...
by Tim Patterson | Jan 28, 2021 | Booth Design, Branding, lead generation, Marketing, Tradeshow Exhibit, Tradeshow marketing
Everything you do, everything you say, how you say it, what you wear, what you drive…they all send signals to other people. A Rolex sends a different signal than a Swatch watch. A Tesla sends a different signal than a Ford 150 pickup. A pair of shorts sends a...
by Tim Patterson | Jan 26, 2021 | Branding, Event Marketing, lead generation, Marketing, Mobile Marketing, Promotional Products, Tradeshow marketing, Tradeshow visitors, Video, YouTube
Every tradeshow visitor is looking for something. And a majority of those visitors are decision makers at their company or can influence buying decisions. Make sure you’re giving them what they...
by Tim Patterson | Jan 14, 2021 | Booth Design, Branding, Custom exhibit, lead generation, Marketing, Newsletter, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos, Video, YouTube
Tablets can be used in a large variety of ways in your tradeshow booth. Here are just a few. Maybe you can think of...
by Tim Patterson | Jan 12, 2021 | Booth Design, Tradeshow Exhibit, Tradeshow marketing
No, things don’t always go wrong when exhibiting at a tradeshow, but when they do, it can throw you and your team for a loop. The best way to deal with what happens when things go wrong is plan for them to go wrong. Obviously, you can’t game out every scenario. But...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.