by Tim Patterson | Apr 14, 2021 | Event Marketing, Marketing, Tradeshow marketing
A quick scan of my Linked-In feed seems to confirm it: shows are returning to a lot of areas in the country. This morning I saw the news that Nevada Governor Steve Sisolak said that Nevada would be “100% open” on June 1st. This is definitely good news for shows in Las...
by Tim Patterson | Apr 2, 2021 | Booth Design, Branding, Custom tradeshow booth, Fun, lead generation, Marketing, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing, Tradeshow staff training, Video, YouTube
Sure, you can mess up in a lot of ways with your tradeshow marketing. There are so many moving parts to the process. But follow these seven ways and you’ll really come away with a bad...
by Tim Patterson | Mar 29, 2021 | Logistics, Podcast, Shipping, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
One of the ongoing challenges I find with exhibitors is working with show services. There seems to be some sort of mystery about what they do and don’t do, how much they charge, how to save money on it, and much more. I caught up with Jeff Quade, EVP of...
by Tim Patterson | Mar 15, 2021 | Podcast, Promotional Products, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Last April I had Rama Beerfas of Lev Promotions on the show to talk about how the pandemic had affected her world. Thought it was time to check in again and see what has changed in the meantime. Yes, at least some things have changed, including the challenges of...
by Tim Patterson | Mar 5, 2021 | Social Media, Tradeshow marketing, Video, YouTube
Yeah, everyone is tweeting or posting social media from tradeshows. But is there any plan behind those posts? Here are 7 great ways to make sure you’ve got cohesiveness to your social media outreach at...
by Tim Patterson | Feb 26, 2021 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Logistics, Tradeshow Exhibit, Tradeshow marketing
When putting a budget together for a new tradeshow exhibit, there are more things to consider than just the cost of the exhibit itself. Here are a handful of things that will likely come into the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.