by Tim Patterson | Dec 30, 2020 | Fun
The week between Christmas and New Year’s has, for me, been sort of a respite from the rest of the year’s calendar. Since the early aughts when I was VP of Sales and Marketing at Interpretive Exhibits here in Salem, the owner would generally close the business down....
by Tim Patterson | Dec 22, 2020 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Marketing, Rental Tradeshow Exhibit, Tradeshow Exhibit, Tradeshow marketing
When I first speak with a new client about what they want in a new tradeshow exhibit, it usually comes down to one of two approaches. Either they want to start from scratch, in a sense, and have a good idea of the potential layout and scope of the exhibit, and they...
by Tim Patterson | Dec 21, 2020 | Event Marketing, Networking, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Bill Stainton was a guest on this show three years ago, and I wanted to catch up with him to see how he is doing in the midst of the crazy times. We ended up talking about an article from Entrepreneur he had flagged in his latest newsletter that looked at five trends...
by Tim Patterson | Dec 17, 2020 | Event Marketing, lead generation, Marketing, Record Keeping, Tradeshow marketing, Tradeshow Photos, Video
Once you return from a tradeshow, it’s easy to want to kick up your feet and relax. After all, you’ve been working hard for months to make the show the best it can be. But before you take a break, do these seven...
by Tim Patterson | Dec 15, 2020 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Marketing, Rental Tradeshow Exhibit, Sales, sustainability, Tradeshow Exhibit, Tradeshow marketing
The tradeshow and event industry has been gasping for air for months and months. Exhibitors are putting off investing in new exhibits while wondering if they’re even going to appear at any shows in 2021. In steps Classic Exhibits, our main exhibit manufacturer,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.