by Tim Patterson | Feb 3, 2011 | Podcast, Social Media
While LinkedIn is a powerful research and business connectivity tool, lots of folks are still grasping for ways to use LinkedIn to benefit their tradeshow, event and conference appearances. Thanks to a recent HARO request, I spoke with JD Gershbein, CEO of Owlish...
by Tim Patterson | Jan 31, 2011 | Event Marketing, lead generation, Marketing, Mobile Marketing, Tradeshow marketing
Even though QR Codes have been in existence since the mid-90s, they’re only now become hip. Fashionable. Tres chic. (whatever that means)… And if you put your mind to it, you can come up with all sorts of ways you can use QR Codes. First, review the blog...
by Tim Patterson | Jan 28, 2011 | Fun, Mobile Marketing
When you carry a smartphone, it’s sometimes easy to forget that you’re carrying a lot of information that thieves would love to get their hands on: phone records, contacts, email passwords, social networking profiles with username and passwords, access to...
by Tim Patterson | Jan 21, 2011 | Branding, Podcast, Tradeshow marketing
Tim Patterson interviews Marie-Claire Andrews of ShowGizmo, a cool tradeshow service that utilizes QR Codes and more. Great interview if you want to get a lot of good ideas on how to use QR codes at tradeshows. ShowGizmo’s website ShowGizmo on...
by Tim Patterson | Jan 19, 2011 | Podcast, Tradeshow marketing, Tradeshow presenting
A few weeks ago Darren Hart reached out to me and offered to submit a blog post that he’d written. It was a good post and I took him up on it. After checking a little deeper on who Darren is, I decided he might be a fun interview. After all, Darren has what I...
by Tim Patterson | Jan 17, 2011 | Social Media, Tradeshow marketing, Twitter
In the marketing game, staying ahead of your competition is a key to being top of mind to your market. With social media adding yet another facet to your marketing mix, it gets harder and harder to keep track of all of the moving parts. That’s where being on top...
by Tim Patterson | Jan 12, 2011 | Event Marketing, Facebook, Mobile Marketing, Tradeshow marketing
One of the most effective methods to get involved in mobile marketing is to create a QR Code and display it openly at a tradeshow. It’s a somewhat familiar-looking graphic widget but not everyone knows exactly what it is or how it works. Invented in 1994 by...
by Tim Patterson | Jan 10, 2011 | Tradeshow marketing, Tradeshow visitors
guest post by Darren Hart of TrafficHappens.com Before we get any further, let me warn you that this not about imagining your way to a shiny red bicycle. This is about using an attraction to get attention. When done properly, attractions can be an incredible tool....
by Tim Patterson | Jan 7, 2011 | Client Relations, Contests, Event Marketing, lead generation, Marketing, Tradeshow marketing
How can you work with a partner at a tradeshow? What can collaboration do to cut your tradeshow marketing costs and help spread your company’s name around a bit more? While there are some benefits to be gained by working with partners in any endeavor, there are...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.