by Tim Patterson | Jan 5, 2011 | Event Marketing, Presentation, Promotional Products, Tradeshow marketing
After walking the floor of many a chaotic tradeshow, I’m always interested (and somewhat amused) by what catches my eye. And what doesn’t. So what works to bring ’em in? What is like honey to the fly? Here, in no particular order, are several things...
by Tim Patterson | Jan 3, 2011 | Public Relations, Social Media, Twitter
Did you send out a Tweet too soon? Now what? Our friends at BNET discuss the potential problem of what might happen when information gets out via social networks before your company wants it out. Should you delete a tweet or a Facebook posting? What happens if someone...
by Tim Patterson | Jan 1, 2011 | Blog, Event Marketing, Social Media, Tradeshow marketing
Depending on what your company’s involvement is in social media, there are a number of approaches you can take to moving forward during the first quarter of 2011. And that’s the KEY: MOVING FORWARD from wherever you are at this moment. With the forward...
by Tim Patterson | Dec 22, 2010 | SlideShare, Social Media
If you’re online and involved in social media, you’ll soon run into the question: how to manage those online relationships? After all, you don’t really KNOW these people that you’re connected to. You don’t HANG OUT with them on weekends....
by Tim Patterson | Dec 21, 2010 | Blog, Event Marketing, Social Media, Tradeshow marketing
When speaking in Jacksonville at the EDPA’s annual conference earlier this month, I asked for a show of hands to see how many bloggers were in the audience. A few hands went up. I expected more. Many more. Not sure why…maybe my expectations are...
by Tim Patterson | Dec 17, 2010 | Event Marketing, Lists, Marketing, Tradeshow marketing
What is there to love about tradeshow marketing? After all, it’s expensive, it’s hard work and you have to travel and set up stuff. And then stand for hours a day talking to hundreds or thousands of people. And then tear it down, pack it up and head home....
by Tim Patterson | Dec 16, 2010 | Blog
Dear 2010, What? You’re done already? Seems to me that you just got started! I mean, there’s so much left to do. Why, it felt like just yesterday that June arrived, all full of too many Oregon rainclouds and green grass. Now we’re already past that Thanksgiving turkey...
by Tim Patterson | Dec 13, 2010 | Podcast
He’s an author, public speaker, blogger, TV guy, publisher…and more…and he’s just 30. I caught up with Scott Ginsberg this week to talk about the last ten years and see what he’s got up his sleeve for ’11. Hello My Name is Scott...
by Tim Patterson | Dec 10, 2010 | Newsletter, Social Media
The latest Tradeshow Marketing Tips newsletter is a ‘short-list’ of our favorite social media resources. There are places to get started blogging, photo-sharing, doing online social media research, and more. You’ll find video-sharing sites, web...
by Tim Patterson | Dec 9, 2010 | Social Media
I guess I shouldn’t be shocked, but I am. A bit. As I mingled before the keynotes at the EDPA Access 2010 annual conference last week in Jacksonville, Florida, I talked with a lot of people. Of course, since my badge shouted ‘SPEAKER’ it was a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.