by Tim Patterson | Aug 12, 2020 | Custom exhibit, Custom tradeshow booth, lead generation, Marketing, Tradeshow Exhibit, Tradeshow marketing
What kind of question is that, anyway? How personal is your tradeshow exhibit? An exhibit should be the best representation of a brand, which is aimed at a broad market. Isn’t that correct? If that’s the case, it has to have the right graphics with the right...
by Tim Patterson | Aug 10, 2020 | Event Marketing, Podcast, Tradeshow Exhibit, Tradeshow marketing, Video, Vlog, YouTube
On July 24th, a relatively small tradeshow-industry event took place in Orlando, Florida. It was an attempt to show the world how tradeshows, events and conferences can successfully work in today’s pandemic-affected world. Kevin Carty of Classic Exhibits...
by Tim Patterson | Aug 7, 2020 | Record Keeping, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
Another in a continuing series of short videos, under three minutes, that takes a look at an aspect of tradeshow marketing. This time, it’s a look at the variety of skills a good tradeshow marketing manager should...
by Tim Patterson | Aug 5, 2020 | Budgeting, Custom tradeshow booth, Event Marketing, Marketing
Yes, tradeshows are going virtual. They have been for some time, and the COVID-19 pandemic has forced many shows into the digital world that might not have done so as quickly. Just a cursory search on Twitter with the hashtag #tradeshow gives you a bunch of shows that...
by Tim Patterson | Aug 3, 2020 | Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
It seems in this day and age you jump from one Zoom call to another, from one webinar to another. And you might often be called on to host or create your own webinar or other digital presentation. If that’s not something you’re comfortable with, it can...
by Tim Patterson | Jul 31, 2020 | Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
A quick look at some of the reasons that it might be time for you to finally take a serious look at tradeshow...
by Tim Patterson | Jul 28, 2020 | Fun
Okay, that’s pretty broad. Too general. What do I mean, “what matters most.” In what? Business? Personal life? Reaching your goals, whatever they might be? Life in general? I’ve been thinking about what matters most. Lots of people say lots of different things. I’m...
by Tim Patterson | Jul 27, 2020 | Fun, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Life In A Day is a film project that invited people worldwide to submit footage of what they did on July 25, 2020. I kept seeing the hashtag trending online leading up to Saturday, so just for fun, I shot a bunch of video of what I did and assembled it into a short...
by Tim Patterson | Jul 23, 2020 | Event Marketing, lead generation, Marketing, Tradeshow marketing, Video, YouTube
Another quick look at an aspect of tradeshow marketing. This time it’s the inside game. What exactly is...
by Tim Patterson | Jul 21, 2020 | Branding, Budgeting, Event Marketing, Marketing, Tradeshow marketing
A few recent newsletters that have popped up in my inbox have gotten me to thinking about B2B in the age of a pandemic. The tradeshow world is virtually shut down. Conferences aren’t happening. Events are 99.9% gone. Many of the writers behind these newsletters offer...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.